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The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketpl...
A pragmatic framework for nonprofit digital transformation that embraces the human-centered nature of your organization The Smart Nonprofit turns the page on an era of frantic busyness and scarcity mindsets to one in which nonprofit organizations have the time to think and plan — and even dream. The Smart Nonprofit offers a roadmap for the once-in-a-generation opportunity to remake work and accelerate positive social change. It comes from understanding how to use smart tech strategically, ethically and well. Smart tech does rote tasks like filling out expense reports and identifying prospective donors. However, it is also beginning to do very human things like screening applicants for jobs and social services, while paying forward historic biases. Beth Kanter and Allison Fine elegantly outline the ways smart nonprofits must stay human-centered and root out embedded bias in order to success at the compassionate and creative work that only humans can and should do.
Customer satisfaction does not only apply to goods and services but is also extremely important to the digital world as well. As smartphones and mobile devices have become increasingly common, billions of people rely on technology to schedule and live their lives. User interface (UI) and user experience (UX) engineers work to ensure a pleasurable interaction between a customer and product. Accomplishing this requires a knowledge of a variety of fields, including programming, graphic design, marketing and branding, and psychology. This book explores the training, challenges, and rewards of these exciting professions.
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
‘A luminously intelligent exploration of the paradoxes of pleasure' – Guardian Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the discrete d...
Aimed at software developers, this book proposes the creation of a new profession of software design. The examples in the text are updated to reflect new platforms along with additional case studies where appropriate.
As the official artists' collective representing Vienna at the São Paulo Art Biennial in 2002, the monochrom group -- Johannes Grenzfurthner, Günther Friesinger, and Daniel Fabry -- invented an artist called Georg Paul Thomann and carried off the exhibition as a very elaborate prank. The trio, aided by philosopher Thomas Ballhausen, brings that same sense of the cutting-edge and the carnivalesque to this collection exploring erotica, science fiction, and technology. A bracing mix of literary forms, the book shows why the fantasy genre is especially suited to the investigation of the transgressive realms of sexuality and pornography. Here questions of science, research, and technologization are examined, along with the complex surrounding urbanism, artificiality, and control (or the loss of control). Provocative and penetrating,Do Androids Sleep with Electric Sheep?reveals a wealth of depictions of the future and shows the many ways in which they also address the present.
As a land that celebrates both the ancient verities and cutting-edge design, Italy presents the perfect incubator and a challenging minefield for contemporary architectural projects. Here, some of the most innovative firms, designers, and thinkers in the field, whether armed with CAD software or cameras, generate new initiatives that are crossing strict cultural divisions of disciplines and promoting interchange among differing contexts. This book covers recent projects exploring those interconnections by firms like IaN+, a Rome-based office whose Goethe House in Tokyo changes to adapt to use; Gabriele Basilico, the award-winning photographer whose work records urban boundary zones where old and new merge, such as vacant factories, discarded commercial buildings, and abandoned housing blocks; Stalker, a radical architectural and urban research collective that grew out of the Italian student movements of the early 1990s; and other groups and artists like Multiplicity, Armin Linke, Avatar, Nunzio Battaglia, Fabrizio Leoni, and Dap Studio.