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How to Get Away with Murder in Marketing: Forensic Marketing
This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. T...
In Their Own Words: Ten African-American Men With Doctoral Degrees Tell Their Story
This unique collection of stories details the struggles of ten African-American men in their journeys to obtaining doctoral degrees and success in their career fields.
Creativity
Developed for courses in first-year writing, Creativity: A Reader for Writers includes an interdisciplinary mix of public, academic, and cultural reading selections. It provides students with the rhetorical knowledge and analytical strategies required to participate effectively in discussions about creativity by covering the major theories, modern research, and current issues in the field. Topics include: -Cognitive mechanisms and creativity -Creativity, personality, and motivation -Family and social influences on creativity -Child prodigies -International perspectives -Creativity and innovation in the workplace -Marginalization of creative people due to race, ethnicity, gender, or socioeconomics -Creativity and mental health -Creativity and aging Creativity: A Reader for Writers is part of a series of brief, single-topic readers from Oxford University Press designed for today's college writing courses. Each reader in this series approaches a topic of contemporary conversation from multiple perspectives.
Analytics, Innovation, and Excellence-Driven Enterprise Sustainability
This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability. This book provides a unique perspective on how knowledge, information, and data analytics create opportunities and challenges for sustainable enterprise excellence. It also shows how the value of digital technology at both personal and industrial levels leads to new opportunities for creating experiences, processes, and organizational forms that fundamentally reshape organizations.
Risk Factors and Business Models
This book provides an in-depth investigation on SMEs and risk factors that influence and cause failure. Using key concepts derived from accounting, economics, marketing, management, finance, and entrepreneurship literature, Miles identifies five key risk factors that are critical to the success or failure of a business enterprise: (a) personal characteristics, (b) intangible operations, (c) enterprise operations, (d) market climate, and (e) business environment.
