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Unlocking Success: The Art of Strategic Marketing in the Digital Age
"Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for marketers, business owners, entrepreneurs, and students who aspire to understand and succeed in the dynamic world of digital marketing. Its practical insights and case studies bring marketing strategies to life, setting you on the right path towards unlocking success.
Marketing and Consumption in Modern Japan
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
The Peacock's Cry
Features twelve poets on a single theme, India and things that evoke our land and the myriad of different ways to live and die.
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavi...
Qualitative Marketing Research
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
Handbook of Consumer Behavior
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
The Internet Encyclopedia
Publisher Description
The Routledge Companion to Marketing and Feminism
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, es...
Das Internet der Zukunft
Der technologische Fortschritt und insbesondere die modernen Formen der Kommunikation bewirken stetige Veränderungen der betrieblichen Geschäftstätigkeiten. Oft vollzieht sich der Wandel so rasch, dass Neuerungen bald wieder überholt sind. Die wissenschaftliche Forschung versucht einerseits, zukünftige Entwicklungen zu antizipieren und Handlungsempfehlungen für die Praxis zu geben und andererseits gleichsam ex-post aufzuzeigen, welche Konzepte auch langfristig Bestand haben bzw. haben werden. Vor diesem Hintergrund stellen renommierte Autoren aus Wissenschaft und Praxis bewährte Erfolgstreiber für den Unternehmenserfolg vor und zeigen gleichzeitig nachhaltige Veränderungen auf, die Chancen für aussichtsreiches wirtschaftliches Handeln bieten. Schwerpunktmäßig werden Aspekte aus dem Marketing herausgegriffen, im Fokus stehen internetbasierte Managementinstrumente.
