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Sustainability in Marketing Practice
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Perspectives in Human Resources
This book takes a practical approach to human resource management (HRM), providing practising managers, researchers, and students with a framework for developing and implementing human-centred HR strategies. Enabling human-centred HRM approaches allows businesses and industries to implement suitable processes and systems which keep their employees’ wellbeing in mind and build sustainable workforces, and organisations. The book focuses on the use of numerous tools in HR analytics and their application across disciplines and industries. Using empirical data, review of existing research, and case studies, the chapters in the volume look at the organisational processes and performance of vario...
Metaverse and Sustainability: Business Resilience Towards Sustainable Development Goals
In an era defined by rapid technological advancement and growing concerns over environmental sustainability, the intersection of the Metaverse and sustainable development presents both remarkable opportunities and formidable challenges. This book, "Metaverse and Sustainability: Business Resilience towards the Sustainable Development Goals", aims to explore this dynamic relationship and provide readers with insights into how businesses can leverage the Metaverse to not only thrive but also contribute positively towards the Sustainable Development Goals (SDGs). As the concept of the Metaverse evolves, it offers a digital realm where immersive experiences can reshape our interactions, economies...
Beyond Tomorrow—New Age People Processes
Gen Z. Workplace Spirituality. Talent Acquisition. Remote Working. Leadership. Artificial Intelligence. Career Management This book is a ready reckoner for theoretical and practical guidance on the above-mentioned topics and many more. It aims to give a holistic perspective on issues surrounding the current and incoming era characterized by changing workforce demographics, hybrid working, technological upgradation, the interplay between each of these variables and the challenges involved. A wonderful combination of experience sharing, best practices, and theoretical framework; this book is a must have for anyone wanting to deeply understand the nuances of the changing times.
Perspectives in Sustainable Management Practices
Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, while promoting growth and innovation in business. The COVID-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation, and evaluation of sustainable practices in the social and commercial sectors in recent years. With case studies from different industries, these chapters explore and document creative applications of effective meas...
The Medical Register
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BJP Today
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