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Value Above Cost
This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to ...
N.Y. Superior court
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Boston Architecture
Originally prepared to introduce Boston to the members of the American Institute of Architects meeting there in June 1970, this book now serves a wider purpose of presenting America's most architecturally interesting city to both architects and nonarchitects, whether in or not in Boston. Boston's architecture is marked by diversity and by a sometimes astonishing juxtaposition of styles, periods, and purposes. The work of H. H. Richardson stands its ground across the street from I. M. Pei's; Charles Bulfinch's State House (1795), at the summit of Beacon Hill, looks down on Paul Rudolph's state office buildings; the magnificent new City Hall is separated from Faneuil Hall only by Sam Adams (in...
