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Principles of Marketing
Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University.
Business Environment
This book has been especially designed and written for B.Com.; BBA and other similar courses of Madras University, GGS Indraprastha University, New Delhi, and other universities in the country. Some of the Distinctive Features of the book are as follows: 1. Lucid, simple, and conversational language. 2. Based on the author’s teaching and writing experience of 35 years. 3. Latest policy guidelines and government regulations. 4. Full coverage of the latest prescribed syllabi 5. Tables and diagrams to illustrate the text. 6. Summary at the end of every chapter for quick revision. 7. Test questions 8. Chapter outline at the beginning of every chapter to provide overview of the chapter contents.
Advanced Graph Theory
The present book is based on the curriculum of undergraduate and postgraduate courses of universities in India and abroad. Every effort is made to present the various topics in the theory of graphs in a logical manner with adequate historical background and include suitable figures to illustrate concepts and results ideally. The formidable exercises, neither easy nor straightforward, are bold faced and highlighted. The theory portion of each chapter is studied thoroughly as it helps solve many of the problems with comparative ease. Selected material from this book is used for a semester course on graph theory, while the entire book serves for a whole session course.
Civic Affairs
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Strategic Management
Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in...
MANAGEMENT IT’S PRINCIPLES & FUNCTIONS
Management its principles and functions are designed to provide a contemporary and comprehensive Study of Management. It covers a wide range of relevant topics on how management works in an organization or business. It also includes sub-topics that justify the topics. It is an impromptu student-oriented book for those who are pursuing courses in commerce, management, and allied disciplines. It covers syllabi from CBSE Commerce to Post Graduate in Commerce or Post Graduate in Management or allied discipline. There are lots of day-to-day examples that justify different topics. The language used is easy to understand.
Kalyana Mitra: Volume 6
Volume VI, Architectural Studies: The volume contains 34 articles by established scholars on Architecture and Architectonics who dealt in various historical contexts. The topics covered in the volume include on Buddhist temples in China, Cultural resource in architecture, Jain temples, Cave temples, religious ideologies and temple constructions, Chola temples, Kakatiya temples and Islamic architecture. The Volume serves as a source book for students, research scholars and teachers of Indian Cave and temple architecture in its historical context. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world. The felicitation Volume is brought out...
Entrepreneurship and Small Business Management
Economic history bears evidences to confirm that entrepreneurship development is a pre-condition for industrial and economic development of any economy. That is why countries world over including India have been emphasizing on entrepreneurship development. Started since 1971, India's Entrepreneurship Development Programme, famously known as EDPs, has by now emerged as a movement and is being adopted by some of the developing countries of Asia and Africa. Realizing that the younger minds are more susceptible to mould and change, entrepreneurship as a subject has been offered in the course curricula right from school level to the higher education. Since the publication of the Seventh Edition of the book titled ‘Entrepreneurship and Small Business Management’, some significant changes taken place in the industrial economy of India have necessitated revising the subject matter to make the book, most presumptuous and contemporary.
