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Presidential Speechwriting
The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in determining the effectiveness and popularity of the President of the United States. Not surprisingly, this development has also witnessed the rise of professional speechwriters to craft the words the chief executive would address to the nation. Yet, as this volume of expert analyses graphically demonstrates, the reliance of individual presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself, his managerial style, and his personal attitude toward public speaking. The individual chapters here (two by former W...
The American Political Scandal
In this holistic examination of political scandal in the United States, David Dewberry argues convincingly that such scandals follow a consistent narrative centered largely on media coverage and politician performance rather than the actual corruption or ethics violation committed. In making this argument, he also provides an analytical framework for understanding the patterns underlying scandals regardless of their unique political contexts. Dewberry dissects four major examples—Teapot Dome, Watergate, Iran-Contra, and Clinton/Lewinsky—and explores the roles of various constituencies involved in creating, reacting to, and mediating the scandal. What is the true role of journalism within...
Governing the White House
Charles Walcott and Karen Hult maintain that the organization of the White House influences presidential performance much more than commonly thought and that organization theory is an essential tool for understanding that influence. Their book offers the first systematic application of organizational governance theory to the structures and operations of the White House Office. Using organizational theory to analyze what at times has been a rather ad hoc and disorganized office might seem quixotic. After all, the White House Office exists within a turbulent political environment that encourages expedient decision-making. And every four to eight years it must be "reinvented" by presidents who ...
Douglas MacArthur
From I Shall Return to Old Soldiers Never Die, General MacArthur's phraseology invariably captured an audience's attention. The MacArthur persona may be familiar to many Americans more because of his oratory than because of his military deeds. Covering both his martial and his political oratory, this book provides a balanced, full-length study of MacArthur's oratorical accomplishments and their impact. Part I is a critical analysis of MacArthur and his speeches, while Part II contains the texts of the addresses discussed. In their analysis, the authors avoid extremes of praise or blame. The highlight of the book is its account of MacArthur's rhetoric persuading Army and Navy chiefs to undert...
Cold War Rhetoric
Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.
In the Matter of J. Robert Oppenheimer
In June 1954, the Atomic Energy Commission determined that J. Robert Oppenheimer, wartime director of the Manhattan Project and Father of the Atomic Bomb, was a security risk. Consequently, America's most prominent scientist was removed from government service. In contrast to historical and political explanations of the Oppenheimer case, Holloway explores the role that rhetoric played in Oppenheimer's demise. In doing so, the author draws attention to the symbolic nature of politics and character and highlights the significant interaction of political and scientific terminologies in American discourse. Holloway's analysis and evaluation suggest that the accusations against Oppenheimer used t...
The Greenwood Guide to American Popular Culture: Almanacs through do-it-yourself
This unique, abundantly illustrated set features essay-length chapters on the many forms, genres, and themes of popular culture.
Predictions of Public Opinion from the Mass Media
Those of us on the lookout for insights into social behavior must be impressed when a book strikes us as being powerful enough to shake firmly held beliefs in a single reading. Even as we explore the vagueness of social science, we unveil bias that prejudices how we think, what we teach. One bias in the social sciences derives from the influence of `cognitive dissonance' invoking thoughts of message reinforcement, not opinion change, and suggesting minimal effects of the press. Author David Fan goes far in dissuading those of us who have fallen under the minimalist spell. His clear examination of the power of the American press on public opinion provides compelling evidence for the profound ...
The Rhetorical Act
Designed to improve students performance and their ability to act as sophisticated consumers of rhetoric, this highly-regarded text treats the rhetorical action as the joint creation of rhetor and audience, emphasizing the audiences active, participatory role.
