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Global Stakeholder Relationships Governance
By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this study integrates advanced, flexible and feasible tools to develop an organization's listening culture; integrated reporting as an ongoing process of continued multi-stakeholder reporting.
Women’s Work in Public Relations
Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
The Public Relations Handbook
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret Universit...
The Sage Handbook of Promotional Culture and Society
A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today’s promotional industries.
The Public Relations Strategic Toolkit
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including autom...
Gender and Freelancing in the Communication Industries
Gender and Freelancing in the Communication Industries is the first edited volume to focus specifically and exclusively on the intersection of gender and freelancing within the communication industries, challenging the assumption that freelancing is inherently liberating.
