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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses ...
Understanding Business Ethics
Understanding Business Ethics, Fourth Edition offers an impactful exploration into the realm of ethics in the global business environment. Authors Peter A. Stanwick and Sarah D. Stanwick integrate four key dimensions to differentiate their work from other ethics textbooks: a global perspective, real-world business cases, comprehensive ethics topics, and a consistent theme linking each chapter. Whether it′s uncovering the intricate relations between businesses and their stakeholders, discussing the effects of financial reporting, or exploring the ethical implications of information technology, marketing, human resources, and the natural environment, this textbook equips readers with a robus...
Expatriate Compensation and Its Link to Subsidiary Strategic Role
Análisis de una propuesta sobre la estrategia de salarios de extranjeros a través de una serie de hipótesis de sistemas de compensación de acuerdo con los distintos tipos de extranjeros que se pueden dar en el proceso de internacionalización y los tipos de incentivos que se ofrecen en las empresas.
Marketing and Supply Chain Management
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
How Temporary is Temporary Employment in Spain?
Utilizando los datos de la EPA para el periodo 1987-1996 se estudia la evolución y se comparan las características del trabajo y trabajadores temporales.
The Linkages Between Business Strategies and Compensation Policies Using Miles and Snow's Framework
Estudio que relaciona una medida multidimensional de compensación estratégica con la gestión estratégica formulada por Miles y Snow en 1978.
Labor Market Effects of Fixed-term Employment Contracts in Spain
Estudio sobre los efectos del mercado de trabajo fijado en términos de la evolución de contratos de empleo en España durante el período de 1987-1995.
