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Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Chatbots and Beyond
Chatbots and Beyond provides an innovative analysis of the transformative prospective of conversational technology in the field of education. It reveals the numerous advantages of integrating chatbots into an educational environment and identifies the obstacles in their perfect integration. This book explores how these technologies can reform teaching and learning experiences, modify learning paths, and streamline administrative processes by using real-world examples and case studies. Rapid developments in artificial intelligence and its implementation in education have also raised many eyebrows. With millennial students practicing the application of AI on a large scale, it has become important to harness its power for student life cycle integration. With the educational landscape promptly developing, this book makes a strong case for embracing conversational technology as a cornerstone of future-focused educational methods, and serves as a complete guide for researchers, educators and administrators, proposing practical advice and techniques for utilizing chatbots to create a more productive, efficient and engaging learning environment.
Transforming Media Accessibility in Europe
In a rapidly evolving digital landscape, accessibility in media has emerged as a crucial frontier for inclusion, equality, and knowledge democracy. The present edited volume "Transforming Media Accessibility in Europe: Digital Media, Education and City Space Accessibility Contexts" is a comprehensive exploration of technological, societal, psychological, and legal aspects of media accessibility in Europe. It offers a comprehensive roadmap for navigating the multifaceted landscape of media accessibility. Through compelling experimental studies, case studies, and forward-looking insights, it elucidates the transformative potential of accessible media across diverse sectors, including education, culture, and smart cities. Crafted as a collaborative effort under the COST (European Cooperation in Science and Technology) LEAD-ME Action (CA19142), this book unites the expertise of researchers, educators, and practitioners. This is an open access publication.
Marketing and Supply Chain Management
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Strategic Innovative Marketing
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more ev...
Advances in Advertising Research XIV
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
Transcending Borders in Tourism Through Innovation and Cultural Heritage
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.
Industrial Marketing
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Asso...
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