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MSU Contributions to International Business and Innovation
Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
The Sage Handbook of Industrial Marketing
Provides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.
SEC Docket
None
The PDMA Handbook of New Product Development
Publisher Description
Combined Membership List of the American Mathematical Society and the Mathematical Association of America
Lists for 19 include the Mathematical Association of America, and 1955- also the Society for Industrial and Applied Mathematics.
Journal of Marketing
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
