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Trust and Organizational Resilience
In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience. The authors combine theoretical and empirical perspectives on the two issues of trust and organisational resilience in an environment that is difficult to predict. The authors firstly discuss the challenges the turbulent environment poses before exploring the influence of trust and providing practical case studies on topics such as brand trust, dynamic capabilities and business models. Examples are drawn from high-growth enterprises demonstrating first-hand how organisations that develop trust have survived turbulent conditions. This novel book is the first to combine the two disciplines of trust and resilience and will be a valuable reference for researchers and upper level students of strategic management and crisis management in particular.
Trust and Digital Transformation in the Public Sector
Digital transformation is a promising way to increase the possibilities and effectiveness of public organizations, but the implementation of digital technologies alone does not bring value. It is vital to convince and motivate people to use new ways of public services delivery and it is necessary to trust both public institutions and new technologies. Digital trust is considered a key determinant of acceptance of digital technologies, leading to their effective use and creation of innovative solutions. However, little is known about creating and using trust as a driving force of digital transformation. In this approach, trust is not only a motivating factor to use digital technologies but al...
Trust and Brand Management
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management. This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents...
Trust and Marketing Communication in the Food Industry
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role and legal aspects of food marketing, offering a detailed and structured approach to understanding and enhancing consumer trust. Readers will benefit from a deep dive into the current state of food marketing communication, enriched by a solid theoretical background and empirical case studies. The book highlights the significance of trust-based communication by proposing a conceptual model that integra...
Trust, Sustainability, and Resilience
Trust, Sustainability, and Resilience: Management and Consumer Perspectives offers a comprehensive exploration of the key concepts shaping today’s world. This book examines the complex relationship between trust, sustainability, and resilience across various domains, providing insights into their significant implications for both organizations and consumers. Readers will gain a deeper understanding of the theoretical foundations and practical applications of these concepts from both management and consumer perspectives. Structured into two parts: the first part explores management perspectives, highlighting key issues and strategies, while the second part delves into consumer perspectives,...
AI and Diversity in a Datafied World of Work
Artificial intelligence (AI) is rapidly transforming the world of work, but how does it impact diversity, equity, and inclusion (DEI)? AI and Diversity in a Datafied World of Work addresses the critical question of whether AI will create more inclusive workplaces or exacerbate existing inequalities.
Artificial Intelligence, Management and Trust
The main challenge related to the development of artificial intelligence (AI) is to establish harmonious human-AI relations, necessary for the proper use of its potential. AI will eventually transform many businesses and industries; its pace of development is influenced by the lack of trust on the part of society. AI autonomous decision-making is still in its infancy, but use cases are evolving at an ever-faster pace. Over time, AI will be responsible for making more decisions, and those decisions will be of greater importance. The monograph aims to comprehensively describe AI technology in three aspects: organizational, psychological, and technological in the context of the increasingly bol...
Strategic Optimization of Medium-Sized Enterprises in the Global Market
To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.
Pivoting Government through Digital Transformation
Affecting every sector and country in the world, digital technology is changing the way citizens engage in society, companies conduct business, and governments deliver public services. The COVID-19 pandemic accelerated the pace of digitalization and exposed such vulnerabilities as inadequate infrastructure, weak regulations, and a scarcity of skilled professionals capable of digitally transforming government. Not immune to the digital revolution, governments are slowly adapting to a digital world. Governments are implementing digital solutions to deliver services to their citizens, make payments, and engage the public. Focusing on how government can transition more effectively through digita...
Management in the Era of Big Data
This book is a wonderful collection of chapters that posits how managers need to cope in the Big Data era. It highlights many of the emerging developments in technologies, applications, and trends related to management’s needs in this Big Data era. —Dr. Jay Liebowitz, Harrisburg University of Science and Technology This book presents some meaningful work on Big Data analytics and its applications. Each chapter generates helpful guidance to the readers on Big Data analytics and its applications, challenges, and prospects that is necessary for organizational strategic direction. —Dr. Alex Koohang, Middle Georgia State University Big Data is a concept that has caught the attention of prac...
