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The Story of the Christmas No. 1
The Story of the Christmas No. 1 is more than just a nostalgic music book. It subtly explores pop culture and social history, examining our relationship with Christmas, how our national identity is reflected in the music we listen to together, and how the music industry has changed. It also reveals how the Christmas No. 1 reflects the current social reality of today and how technology and culture have reshaped the way music is consumed. Marc Burrows explores the peculiarly British cultural phenomenon of the Christmas single's chart. Why is it seen as so ubiquitous and so relatable to the audience that it's literally a plot point in Love Actually? The festive top spot was something that, prio...
Wow! That's What I Call Service!
This little book is full of stories about people and businesses that cause customers to fall in love--tales brought together in order that they may serve as an inspiration to raise standards of customer service throughout the U.K.
Simon Cowell - The Man Who Changed the World
Leona Lewis. Kelly Clarkson. Susan Boyle. JLS. These are some of the biggest names in music today. But they all have a single common denominator of success, and his name is Simon Cowell.Simon's uncanny ability to spot talent - and his way of shooting down those without it - has made him both the most popular and feared reality TV show judge of all time. He's the star of hit shows like Pop idol, American Idol and Britain's Got Talent. And it doesn't end there - he's bringing his biggest success so far, The X Factor, stateside. Simon Cowell looks unstoppable. This in-depth and fascinating biography looks at the man behind the incredible TV talent show phenomenon. A must-read for any fan, it charts his success from the mailroom of EMI to the launch of his own label, Syco, and the incredible journey that has made him the first billion dollar man in British TV. This is his unforgettable true story.
The Best Digital Marketing Campaigns in the World
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Sound System
Musicians have often wanted to change the world. From underground innovators to pop icons many have believed in the political power of music. Rulers recognise it too. Music has been used to challenge the political and social order - and to prop up the status quo. Sound System is the story of one musician's journey to discover what makes music so powerful. Dave Randall uses his insider's knowledge of the industry to shed light on the secrets of celebrity, commodification and culture. This is a book of raves, riots and revolution. From the Glastonbury Festival to the Arab Spring, Pop Idol to Trinidadian Carnival, Randall finds political inspiration across the musical spectrum and poses the question: how can we make music serve the interests of the many, rather than the few? Published in partnership with the Left Book Club.
Gender & Italian Archaeology
The original research papers in this volume represent the first attempt to address issues of gender in the archaeology of Italy. Ranging from prehistoric to early classic periods, the authors address theoretical and methodological issues, as well as present a series of cases using both traditional and feminist research methods.
Marketing
What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success acr...
Social Zooarchaeology
This is the first book to provide a systematic overview of social zooarchaeology, which takes a holistic view of human-animal relations in the past. Until recently, archaeological analysis of faunal evidence has primarily focused on the role of animals in the human diet and subsistence economy. This book, however, argues that animals have always played many more roles in human societies: as wealth, companions, spirit helpers, sacrificial victims, totems, centerpieces of feasts, objects of taboos, and more. These social factors are as significant as taphonomic processes in shaping animal bone assemblages. Nerissa Russell uses evidence derived from not only zooarchaeology, but also ethnography, history and classical studies, to suggest the range of human-animal relationships and to examine their importance in human society. Through exploring the significance of animals to ancient humans, this book provides a richer picture of past societies.
