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Internet TV
This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. Way beyond YouTube: how to earn profits and build brands by hosting your own Internet TV channel. Excited about live streaming video? You’ll love this unique, Web 3.0 marketing tactic even more: hosting your own live, constantly broadcasting Internet TV channel. You’re not a huge TV station and you’re not broadcasting movies or soaps. Instead, your channel is going to be educational–and it will turn into a leading powerhouse.
A Brief Look at Some Businesses Based on Shared Social Experience
This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. ¿ Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more. ¿ Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
Are You Ready for Web 3.0 Marketing?
This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. The four powerful ways Web 3.0 is changing online marketing–and how to start preparing for it now. There are four key areas in which Web 3.0 marketing will introduce powerful changes. First: increasing mobility and reliance on mobile devices. Second: growing resistance to sharing information with everyone. In addition to the technical protections and strict rules of online conduct that people are installing and imposing, there is a trend of microcommunity sites and tribes....
Video Marketing
This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats. A simple, step-by-step plan for marketing through YouTube and other top online video sites. Make sure you’re capitalizing on the video you see on sites like YouTube and Facebook. Step 1: Decide what outcome you want to achieve with video. Here are some ideas of what your marketing purposes might be: 1. Build general buzz and branding. 2. Sell products and services. 3. Boost search-engine rankings. 4. Educate the marketplace…
Shifting from YouTube to Ustream and Beyond
This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats. Go beyond YouTube: use Ustream.TV to deepen user interaction, build community, and market more effectively. At this writing, YouTube has 71 million unique visitors a month. But a site called Ustream.TV will take your Web marketing 3.0 efforts to a new level. I’m talking about watching events and videos as they happen. Want to watch a viral video? Join the channel and watch as it unfolds. Want to get involved? Take part in live user interaction as you view…
The Limiting Factors of Web 2.0 and How Web 3.0 Is Different
This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. Why “Web 2.0” marketing isn’t as powerful as you thought–and how “Web 3.0” will overcome its limitations. For many people, Web 2.0 is the king of the mountain. I want to rip it apart, tear it to shreds, and show you all the loopholes, which, in turn, become fresh opportunities. There are five essential limiting factors of Web 2.0: oversaturation, misconceptions, time, modes of interaction, and openness. Let’s start with the one that deserves the most attention....
Securing the Clicks Network Security in the Age of Social Media
Defend against corporate espionage launched from social networks Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines" case studies. Find out how to analyze risk, implement robust security protocols, and enforce social media usage policies. Regulatory compliance, online reputation management, and incident response are also covered in this comprehensive volume. Assess your global social media presence and identify vulnerabilities Establish solid security policies ...
Millennium Minds
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33 Million People in the Room
"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy S...
