Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Gender Equality and Tourism
Does tourism empower women working in and producing tourism? How are women using the transformations tourism brings to their advantage? How do women, despite prejudice and stereotypes, break free, resist and renegotiate gender norms at the personal and societal levels? When does tourism increase women's autonomy, agency and authority? The first of its kind this book delivers: A critical approach to gender and tourism development from different stakeholder perspectives, from INGOs, national governments, and managers as well as workers in a variety of fields producing tourism. Stories of individual women working across the world in many aspects of tourism. A foreword by Margaret Bryne Swain an...
Tourism Crisis and Disaster Management in the Asia-Pacific
The Asia-Pacific area is one of the fastest growing tourism regions and a major driver of global tourism in general. Tourism industries in Asia Pacific have been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability). This book contributes to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With contributions by international scholars and practitioners, the book discusses both the theoretical and practical approaches toward successful crisis and disaster management.
Transformational Tourism
This book deals with the issue of how travel and tourism, if developed in a proper form, can contribute to human transformation, growth and development, and change human behaviour and our relationship with the world. The volume investigates the experiences offered by travel and tourism that can change travellers as human beings and their relationships and interactions with natural, socio-cultural, economic, political and technological environments. The book has been published in two volumes. This first volume focuses on the tourist perspective and the tourist self. It consists of 16 chapters covering different types of tourism, including: wellness, retreat, religious and spiritual tourism; extreme sports, backpacking and cultural tourism; WWOOFing and ecotourism; and volunteer and educational tourism. This book is primarily intended for tourism students and tourism programmes in business and non-business schools. However, it could also appeal to students, academics and professionals from disciplines that deal with human development and behavioural changes.
Qualitative Methods in Tourism Research
This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
Plan marketing et stratégie d'entreprise
Le plan marketing est le principal document qui regroupe ce que l'entreprise a prévu en terme d'activités marketing supportant les produits et services à vendre pour assurer une performance suffisante, ou, mieux, la croissance. La finalité de cet ouvrage est de rendre les gestionnaires familiers avec les débats stratégiques dans l'interface de validation du plan marketing à exécuter, pour accroître la contribution du plan marketing à stratégie d'ensemble de l'entreprise.
Building a Marketing Plan
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
Matisse
Produced to celebrate an exhibition of Matisse's work that toured Australia in 1995 - The Chapel of the Rosary at Venice - Overview of Matisse's painting - Drawings at an exhibition - Matisse in North Africa - Matisse's sculpture - Matisse's prints and illustrated books.
Der Spiegel
None
