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In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items. The topics covered include the real meaning of ôscientifically proven," methods for quantitatively analyzing suc...
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The Key to Unlocking Your Writing Success This ultimate writer's reference connects you to who's who in the publishing industry. Inside, you'll find the names, addresses, phone numbers, and e-mail and Web addresses for hundreds of top editors and agents, plus essays from industry insiders who reveal the secrets to big-time success. With the most up-to-date information on an industry that's constantly changing, this new edition offers everything you need to get past the slush piles and into the hands of the real players in the publishing field, including how to write attention-grabbing book proposals and thrive off rejection. Now, you hold the keys to getting published.