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Supply Chain as Strategic Asset
Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show h...
The Unofficial Guide® to Marketing Your Small Business
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
The Complete Idiot's Guide to Selling Your Own Home
Do it yourself . . . and keep the commission! Now anyone who wants to sell their home on their own can learn how. Whether readers are willing to pay a small commission for online help or a flat fee for an MLS listing, or they want to handle every step on their own, this guide will walk them through the process, providing tips on everything from signs and open houses to appraisals and inspections. 9781440696664
Between Mission and Market
Between Mission and Market: The Freshman Year in a Corporate Age focuses on the arrival of college freshmen at the moment of the transformation; it uses Adelphi University in suburban New York City to study an attempt to resolve first-year difficulties. As higher education institutions turn into enterprises run on business models, the pressures of getting into college, including the taking of the SAT and ACT, have induced stress, addictions, eating disorders, drug use, and mental problems. However, special programs to ease the first-year transition through counseling and support are run as cheaply as possible. This book confronts some of the cardinal controversies in higher education, particularly those affecting first-year students: high-stakes testing in general (particularly the SAT), the intensification of student debt and the financial sentence imposed upon all who incur it, and the dramatic pressures placed upon freshmen as they transition to college.
Smart Casual
"A delicious romp through America's rapidly changing and diverging restaurant scene . . . an informative, witty, and delightful book." —Andrew F. Smith, editor of The Oxford Encyclopedia of Food and Drink in America Haute has blurred with homey cuisine in the last few decades, but how did this radical change happen, and what does it say about current attitudes toward taste? Here with the answers is food writer Alison Pearlman. In Smart Casual: The Transformation of Gourmet Restaurant Style in America, Pearlman investigates what she identifies as the increasing informality in the design of contemporary American restaurants. By design, Pearlman does not just mean architecture. Her argument i...
The Domino’s Story
Imagine if you were present as?a small pizza joint became one of?the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,?paved in industry-leading profits.?In February 2018, according to Ad Age,?Domino's unseated Pizza?Hut to become the largest pizza seller worldwide in terms of sales. Rather than just tampering with a recipe that was working, they decided ...
Create Your Vision Board
No, it’s not magic. Vision boards are proven tools for getting clear about the lifestyle you want and then focusing your energy on opportunities to get closer to that goal. In less than two hours, using the step-by-step instructions included in these pages, you can create a vision board representing your ideal life, including goals for your career, personal finances, relationships, health, spirituality, and the impact you’ll have on the world. You can then use your vision board as a tool to pursue and achieve the life you dream of. In Create Your Vision Board, you’ll learn about: · Setting goals—and how to achieve them. · The power of visualization and instructions for how to utilize it. · How to break big goals down into manageable action steps. · The supplies you’ll need to create your board, whether physical or digital. · The most effective ways to use your board to bring your dream life into focus. With the tips and tools in this book, you can build the confidence and focus to power through the obstacles that are holding you back and finally make your dreams a reality.
Mass Media
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Complete Idiot's Guide to Terrific Business Writing
Offers writing strategies, grammar guidelines, and tips on overcoming writers block, organizing business correspondence, and writing a polished readable proposal.
Kmart's Ten Deadly Sins
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia...
