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Management and Economics of Communication
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (...
Research Methodology in Strategy and Management
Research methods present the strategic management field with opportunities and challenges. This second volume describes challenges and opportunities inherent in particular content areas, examines key ontological and epistemological issues in the strategic management context and also describes how strategy researchers can use particular methods.
Deep Dive
Get competitive by learning to think strategically.The inability to set good strategy can sink a company¿and a leader¿s career. A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set.Horwath explains the three keys to strategic thinking, breaks them down into simple, attainable skills, and gives you practical tools to apply them every day, providing managers with a clear path to mastery of the three disciplines: 1. Acumen¿generate critical insights through a step-by-step evaluation of your business and its environment2. Allocation¿focus your limited resources through strategic tr...
Skillful Performance
One of the most intriguing questions since the time of Plato concerns what defines skillful performance in terms of specific capabilities, knowledge, competence, and expertise. As Frederick Taylor famously noted, an answer to that question would enable us to know what to focus on and what to do to improve the performance of individuals, groups, and organizations. Although we have come to know a great deal about the 'properties' of capabilities, knowledge, competence, and expertise at large, we know significantly less about how they are enacted in skillful performance. Thus, how skillful performance draws on knowledge, how skills develop, and how competencies and capabilities are put to actio...
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.
The Business of Transportation
This is a must-have resource for anyone interested in the latest information about the complex field of transportation—and how it is transforming today's business environment. This wide-ranging, two-volume work explores the transportation industry in all its many guises. It demonstrates how transportation is vital to most businesses and how it facilitates trade and globalization. It also explains how transportation figures into environmental and supply chain security challenges in the modern world. The contributors get into the nitty-gritty of how the business of transportation works and who the players are. Equally important, they show why those who depend on transportation in their business cannot afford to ignore such details when seeking greater efficiency, growth, profit, and market share.
Crafting and Executing Strategy
Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy. Emphasis on a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. Improve student learning outcomes using Connect - our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Breakout Strategy: Meeting the Challenge of Double-Digit Growth
Companies that purposefully set out to excel are remarkably few and far between. The number of those who have a strong, well-thought out strategy for success are even fewer. Based on five years of research and field-testing, Breakout Strategy gives you a “fast track” strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key ini...
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content con...
