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In this day and age when the sports pages of the local newspaper read like either a police report or a pharmacology text, it is impossible not to conclude that the mantra of winning has entered very dangerous ground. This book not only details these abuses and the dangers of the drugs themselves, but also addresses the misguided coaches, fialed mentors, and poor role models who have contributed to the decline of the sports-for-sports sake mentalitly.
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Since the dawn of athletic competition during the original Olympic Games in Ancient Greece, athletes, as well as their coaches and trainers, have been finding innovative ways to gain an edge on their competition. Some of those performance-enhancement methods have been within the accepted rules while other methods skirt the gray area between being within the rules and not, while still other methods break the established rules. In modern times, doping - the use of performance-enhancing drugs - has been one method athletes and their trainers have used to beat their competition. The history of sports doping during the modern era can be traced through the events and scandals of the times in which...
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NEW YORK TIMES BESTSELLER • A “meticulously documented and endlessly chilling” (The New York Times) exploration of the NFL’s decades-long attempt to deny and cover up mounting evidence connecting football and brain damage. “A first-rate piece of reporting [that] adds crucial detail, texture, and news to the concussion story, which despite the NFL’s best efforts, isn’t going away.”—Time ONE OF THE BEST BOOKS OF THE YEAR: The Boston Globe, NPR “Professional football players do not sustain frequent repetitive blows to the brain on a regular basis.” So concluded the National Football League in a December 2005 scientific paper on concussions in America’s most popular sport...
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