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Public Relations and Strategic Communication in 2050
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Communicating Risk and Safety
The world is wrought with risks that may harm people and cost lives. The news is riddled with reports of natural disasters (wildfires, floods, earthquakes, hurricanes), industrial disasters (chemical spills, water and air pollution), and health pandemics (e.g., SARS, H1NI, COVID19). Effective risk communication is critical to mitigating harms. The body of research in this handbook reveals the challenges of communicating such messages, affirms the need for dialogue, embraces the role of instruction in proactively communicating risk, acknowledges the function of competing risk messages, investigates the growing influence of new media, and constantly reconsiders the ethical imperative for communicating recommendations for enhanced safety.
The Handbook of Conflict and Peace Communication
An incisive collection of essays highlighting conflict and peace issues in the Global South, with coverage of theory, method, mediated, case-oriented, and innovative approaches In Handbook of Conflict and Peace Communication, renowned communication and media scholar Dr. Sudeshna Roy delivers an authoritative exploration of a variety of critical conflicts in the world and a spectrum of approaches to peace communication. This book offers an in-depth view of how intricate and intractable conflicts can be and how the communicative aspects of conflict are equally challenging. The author reviews and guides readers through classic and contemporary analysis in the field, providing a truly interdisci...
The Handbook of International Crisis and Risk Communication Research
Global Insights on Navigating Today’s Complex Crises Now in its second edition, The Handbook of International Crisis and Risk Communication Research offers a timely and comprehensive exploration of the methods, challenges, and innovations in managing present-day global crises and risks. Bringing together expert insights from across the fields of communication, public relations, and social sciences, this interdisciplinary volume examines crisis and risk communication through an international lens. Each chapter presents unique cultural, theoretical, and methodological perspectives for managing risk, mitigating crises, and fostering resilience. Amid growing transnational issues such as public...
Communication Theory and Application in Post-Socialist Contexts
While the broader field of communication studies is gaining more global prominence, this is an era when the underrepresented voices are fortunately becoming more recognized. Communication Theory and Application in Post-Socialist Contexts illustrates how Eurasia and Central and Eastern Europe—the post-socialist region—represents a population of more than 400 million who embody a wide array of communication experiences. This book aims to capture significant communication tendencies in several post-socialist countries and situate these tendencies within communication theory and application. It contains the examples of theory-building and adaptation as well as applied projects implemented in national and local contexts. Only by inclusive incorporation of the underrepresented experiences in the field’s discussions can the communication discipline continue to assert its relevance in and for the global community. This book serves as a resource for anyone on the quest of diversifying and globalizing communication studies.
Communication amid Mega-Crises
Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catastrophic events. In this book, the authors argue that mega-crisis events and phenomena, such as the COVID-19 pandemic and climate change, necessitate a shift from traditional managerial approaches to crises that operate within an assumed pre-crisis, crisis, post-crisis framework. They instead acknowledge the structural nature of mega-crises while putting at the center the role of communication to address these crises. The book considers the structural, social, political, economic, and cultural tenets of effective communication before and during mega-crisis events. It examines issues of leadership, inclusive messaging, and the politicization of risk, while addressing emerging challenges like the impact of AI and misinformation. This book is suited to advanced students and scholars within crisis communication, emergency management, public health, public administration, and interdisciplinary studies, and will be of interest to researchers in the public policy and community building arenas.
Media and Public Relations Research in Post-socialist Societies
Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to healt...
Media and Public Relations Research in Post-Socialist Societies
Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to healt...
