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Business Management And Organizational Behaviour
Business Management and Organizational Behaviour is divided into two parts. The first part contains the fundamentals of business management including management process and the second part deals with organizational behaviour. The theories in the book are supported by many examples from different business sectors in the Indian scenario. It is written in a simple, self-instructional style for easy understanding of the students. Every chapter begins with an introduction followed by learning objectives of that chapter and is followed by a summary and review questions to help students structure their learning. A glossary of key terms has also been appended at the end of the book to enable students to locate the relevant information quickly. The book has been written in accordance with the UGC guidelines and provides comprehensive coverage of the subject.
Crafting India's Skill Ecology
This volume traces how the discourse of skill evolved in colonial and postcolonial India, from the mid-nineteenth century to the present neoliberal era. It introduces the concept of skill ecology to capture the broader political, economic, and social environment within which skills emerge, transform, and acquire meaning. Skill is examined here not merely as a technical attribute but as a historically contingent category, shaped by state policy, capitalist ideologies, and hierarchies of power. Focusing on industrial training from the late colonial period – particularly the 1930s – through Nehruvian state-led industrialisation and into the era of neoliberal reform, the book explores how sk...
Marketing Mechanics
As it is well known to the civilized societies that standard of life depends upon products used to improve the standard of living subject to their consumption. Marketing play a vital role in supplying such type of products which are dignity based choices for the consumer. In view of this the marketing subject is presented with global perspective to help Students, Researchers. Managers, Businessmen and stake holders of the society who are involved either directly or indirectly with the industry. As an academician it was observed by me that most of the books of Marketing Management have been written by foreign authors who had common topics like Global perspectives, Holistic marketing, Customer retention, Brand management etc.
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