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She Is Me
Women are entering the national and international arena more than ever today, from political campaigns to corporate boards to entrepreneurship, and their success is showing. Statistics show that when women lead countries, those countries are less apt to go to war. There is also a positive correlation between the number of women on corporate boards and greater profits. Women entrepreneurs have also been shown to generate higher revenues and create more jobs than male entrepreneurs. She Is Me, veteran journalist Lori Sokol, PhD, introduces readers to thirty-five women hailing from all walks of life who have successfully utilized qualities like compassion, empathy, introspection, and solidarity to create change and transform lives. Through interviews with women including Gloria Steinem, Billie Jean King, and Nobel Peace Prize recipient Leymah Gbowee, readers will come to understand how these traits, which have long been considered soft and weak in our patriarchal culture, are actually proving more effective in transforming lives, securing our planet, and saving the world.
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times...
What I Told My Daughter
A "diverse group of women--from Madeleine Albright To Ruth Bader Ginsburg, from Dr. Susan Love to Whoopi Goldberg and more...reflect on the best advice and counsel they have given their daughters either by example, throughout their lives, or in character-building, teachable moments between parent and child."--Book jacket.
Imminent Commons: The Expanded City
In light of the increasing disengagement between urban and rural areas, this book address the interdependency of cities with ecological and technological processes outside the purview of traditional urban planning. It compiles a huge amount of essays in regards to the most important topics that cities must address today, such as their connection with global data networks, ecological cycles of resources which supersede the traditional boundaries of urbanism. For this reason, it frames investigation of contemporary urbanism on nine imminent commons grouping the urban commons into resources and technologies lead us to the arcane classification of natural resources: air, water, fire, and earth, the four elements of ancient cosmologies; and five basic technological commons based on expanded human capacities: sensing, communicating, moving, making, and recycling.
Data Quality
This is not the kind of book that youll read one time and be done with. So scan it quickly the first time through to get an idea of its breadth. Then dig in on one topic of special importance to your work. Finally, use it as a reference to guide your next steps, learn details, and broaden your perspective. from the foreword by Thomas C. Redman, Ph.D., the Data Doc Good data is a source of myriad opportunities, while bad data is a tremendous burden. Companies that manage their data effectively are able to achieve a competitive advantage in the marketplace, while bad data, like cancer, can weaken and kill an organization. In this comprehensive book, Rupa Mahanti provides guidance on ...
The Maha-Bodhi
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Marketing Theory
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth e...
Enact
Monthly theatre magazine from Delhi.
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read—essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures." —ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group, India "As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the globa...
