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What the New Breed of CMOs Know That You Don't
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
New York Folks
NEW YORK FOLKS narrates the saga of Sure-Lite Brands Corporation, a producer of matches founded in 1893 by Hiram Ryder, a blacksmith's apprentice. Sure-Lite evolves, after a public offering in 1965, into a Fortune 200 NYSE listed corporation with CARSON'S a high growth retailer in the Home Center industry developing into Sure-Lite's principal business. A major power struggle erupts between the Ryder brothers for control of the company. Their struggle attracts predators, ambitious operating executives, slippery investment bankers, and corporate knaves, along with easy and hard ladies sporting high heels and sharp elbows. The narrative is brim with board of directors meeting conflicts, and self minded men and women who occasionally find themselves in foreign bedrooms. They are New York folks. Dwight Foster is also the author of Shattered Covenants, a seven book cycle narrating the formation, rise, decline, and fall of a major management consulting firm.
Eleven Days
Second in the acclaimed Carrigan and Miller series from the author of A Dark Redemption. "[A] superbly written, intelligent and captivating crime novel" ( Crime Review). It is eleven days before Christmas, and an early morning fire rages through a West London square, engulfing a convent tucked within a handsome residential neighborhood. Detectives Jack Carrigan and Geneva Miller arrive at the dreadful scene to find eleven dead bodies—but there were only ten nuns in residence. Despite the department's top brass pressing for the case to be solved before the holidays, the detectives suspect more than mere arson. Why did the nuns make no move to escape the fire? Who is the eleventh victim? And...
Caterina Cornaro
Caterina Cornaro (1454-1510) came from one of the most important Venetian families of her time and became the last queen of Cyprus. On the occasion of the fifth centenary of her death, an international conference was held in Venice in September 2010 - organised by the two editors of this volume. During that interdisciplinary event, well-known scholars from the fields of history, art history, literary history, archaeology, Byzantine studies and musicology presented the results of their most recent research across a broad subject area. The queen's biography and myth were traced, as well as the reception of this historical figure in art and on stage. Stress was laid upon socioeconomic and cultu...
Total Football
Football systems, changing room banter and a couple of mops solve the big questions of life – immortality, happiness and why England always lose, in a new play tackling the beautiful game. After several years of embedded research in the football darklands, a failed attempt to create a UK football team for the 2012 games and pathetic efforts at understanding the offside rule, Ridiculusmus is patching up its metatarsals to examine the melting pot of what it means to be British today.
Interconnecting Music and the Literary Word
Dealing with the interconnections between music and the written word, this volume brings into focus an updated range of analytical and interpretative approaches which transcend the domain of formalist paradigms and the purist assumption of music’s non-referentiality. Grouped into three thematic sections, these fifteen essays by Italian, British and American scholars shed light on a phenomenological network embracing different historical, socio-cultural and genre contexts and a variety of theoretical concepts, such as intermediality, the soundscape notion, and musicalisation. At one end of the spectrum, music emerges as a driving cultural force, an agent cooperating with signifying and communication processes and an element functionally woven into the discursive fabric of the literary work. The authors also provide case studies of the fruitful musico-literary dialogue by taking into account the seminal role of composers, singer-songwriters, and performers. From another standpoint, the music-in-literature and literature-in-music dynamics are explored through the syntax of hybridisations, transcoding experiments, and iconic analogies.
Family Herald
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New South Wales Law Reports
Being reports of cases decided in the Supreme Court of New South Wales in the exercise of both state and federal jurisdiction, in the Land and Valuation Court and on appeal to the Privy Council from the Supreme Court in the exercise of state jurisdiction.
From the Clarinet D'Amour to the Contra Bass
Following his much-acclaimed The Baroque Clarinet and The Clarinet in the Classical Period, Albert R. Rice now turns his signature detailed attention to large clarinets - the clarinet d'amour, the basset horn, the alto clarinet, bass and contra bass clarinets.Each chapter is devoted to a specific instrument, and offers a fascinating insider's look at its defining characteristics, a comprehensive history of its evolution, meticulously-researched information on its makers and aspects of construction, and a thorough discussion of its music. Rice illustrates how the introduction of large clarinets into chamber ensembles, wind bands, and opera orchestras was the result of experiments meant to add...
The USA TODAY College Football Encyclopedia 2008-2009
The result of 15 years of exhaustive research, this work is the definitive statistical and factual reference for everything related to college football in the past 50 years.
