Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Public Relations Campaigns
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Social Media
Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and – real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
The PR Agency Handbook
A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design...
Solutions for Distance Learning in Higher Education
Distance no longer impedes a college or university education; however, when institutions offer support of course design, avenues for communication, and outside assistance for students, their online programs succeed. Through its detailed investigation of these issues, this volume will interest practitioners of online teaching, design, and administration of successful online programs.
Diversity, Equity, and Inclusion in Strategic Communications
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising...
Public Relations Campaigns
"An easy to read textbook that will inspire public relations students and provide them with the principles and tools to understand the profession and succeed in their careers." —Chike Anyaegbunam, University of Kentucky "A great book on campaign planning with outstanding theoretical models that students will find useful. A textbook students will want to keep as a reference." —Gary Ford, Webster University Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real e...
Digital Landscape
This book offers a comprehensive exploration of digital communication, catering to scholars, career starters, and individuals seeking to enhance their online skills. It navigates the dynamic digital landscape, providing updated strategies for thriving in the digital age. Tailored for language learners, this book equips readers with tools for effective communication in target languages, addressing foundational concepts, cultural contexts, and practical guidelines. It delves into netiquette, social inclusion, microblogging, and social media strategies, alongside discussions on opinion negotiation and content moderation. Emphasizing cross-cultural awareness, critical thinking, and media literacy, the chapters transcend practical skills. By integrating theoretical insights with actionable advice and case studies, it prepares readers to engage responsibly with the complexities of the digital world. It is a valuable resource for scholars, practitioners, and students in digital, corporate, public, and development communication—within India and beyond.
Discovering Public Relations
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
This is an open access book. This conference will discuss transformation issues in various fields along with the COVID-19 crisis in the world. During these two years of this pandemic, the world faced many significant changes. These changes have impacted various aspects of life, not only on a small scale in people’s everyday life, but also on a large scale that changes the social structure of society in the global world. The keywords in this transformation are adaptation, resilience, and innovation. Each party involved in the change is required to make adjustments so as not to be left behind. The important aspect is to what extent these parties come up with new findings to survive amid the ...
MICOSS 2020
Mercu Buana International Conference on Social Sciences aims to bring academic scientists, research scholars and practitioners to exchange and share their experiences and research results on all aspects of Social Sciences. It also provides a premier interdisciplinary platform for researchers, educators and practitioners to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Social Science Society 5.0. This international conference event was held on September 28-29, 2020 virtually.
