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Building AI Driven Marketing Capabilities
This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. ...
The Future of Fashion Education
Fashion education is changing. Not only is it preparing students for induction into the ethos and business practices of a wide variety of design, manufacturing, distribution, marketing, retailing, and promotional activities, it is also offering understanding and empowerment for meeting the challenges of sustainability, decolonisation, and new business models. This book presents 20 essays by cosmopolitan thinkers, activists, and designers to explore new challenges and potentials for fashion education. The chapters comprise case studies, manifestos, and detailed analyses of the realpolitik of collaborating across continents and more sustained overviews of the imminent crises and prospective ch...
Interactive Media with Next-Gen Technologies and Their Usability Evaluation
Interactive media are a human-machine interface that allows people to connect with each other by making them active participants in the media they consume through text, graphics, audio and video. This book presents the challenges and opportunities presented by emerging media technologies to explore usability evaluation. It covers the current trends in interactive media technologies such as, Social Media, Dark Patterns, Internet of Things (IoT), Android Development, Assistive Technologies and Augmented Reality (AR) / Virtual Reality (VR). It explores various application areas such Education, Film and Television, Agriculture, Cyber Security, Bird Conservation, Smart Vehicles, Fashion Technolog...
Novel Sustainable Alternative Approaches for the Textiles and Fashion Industry
Environmental impacts created by the textiles and fashion sector are well known and acknowledged by various stakeholders involved in the entire supply chain. The entire lifecycle of textile products creates various impacts to the environment and hence any attempts to alleviate the impacts are highly welcomed. The whole sector is keen to investigate novel sustainable alternatives in terms of raw materials, processes, approaches to make the entire textiles and fashion sector more sustainable. This broad title of novel sustainable alternatives can be split into three subtopics: novel raw material alternatives, novel process alternative and novel alternative approaches. This volume is dedicated to deal with the novel sustainable alternative approaches for the textiles and fashion industry.
WEAR ME BEAUTIFUL
The aim of the study was to enlighten the knowledge of color and its application in selection of clothes. Any color in a dress looks nice if it is appropriate to the wearer’s skin tone and it looks becoming. The colors should be right for day wear and evening wear. This particular book will be presenting findings of both Day and Evening Wear. Color is one of the most important elements in Fashion. Fashion is color; color is fashion, giving feeling and emotion to every changing trend and is an essential part of our everyday life. Color is perhaps the first element that we register when we view something for the first time. Color is usually first to attract us to clothing. Color selection in...
Denim Finishes
Denim is clearly a global presence, it not only exists in every country in the world, but in many of these it has become the single most common form of everyday attire. The ultimate display of detail is found in true vintage denim. The story of each wearer has been indelibly recorded on each pair- each abrasion pattern, area of wear and whiskering, each grease stain are tell tale signs of what each pair has lived through. To achieve this effect naturally takes years of wearing in dry denim without washing- the patinas created through wear are completely personal to you and tell a very special story. This also takes a great deal of patience. A lot of blood and sweat has gone into discovering ...
All India Civil List
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A Study of Young North-Indian Consumers' Perceptions and Behaviour Towards International Readymade Apparel Brands
Purpose: The purpose of this study is to find out and analyse the consumer buying intention of young Indians, residing in North India, and their perception towards International Readymade Apparel Brands.Design/methodology/approach: The association between customers's buying patterns and their preference for International Readymade Apparel Brands is studied using a sample of consumers in North India. Empirical conclusions are calculated by means of online survey in the form of questionnaire through Google forms technique considering a sample size of 300 young men and women in North India.Findings: Results indicate a clear inclination of the Indian youth towards International Readymade Apparel...
Self Reflection on Observations Made in Higher Education
This paper reports the findings of observations made during a synchronous session on Blackboard Collaborate with the Under Graduate Fashion Design students of Level 1. The class involved teaching a Computer Aided style of generating silhouettes, to seven students, as an alternative to practicing the same on a dress form. The data revealed key Peer observations made by my mentor and my colleagues based on certain parameters that surround students' understanding of Dress form Doodling on Adobe Photoshop . The peer observations contribute towards analysing my strengths and opportunities for improving my pedagogical practice as an educator and allowing me to develop successful teaching skills in the form of Professional Development.
Entrepreneurship and Private Enterprises in Economic Development in Rural India
This book encapsulates the potential and opportunities within Rural India, particularly the small enterprises and the private sector. The papers and essays that are covered here include start-up scenarios, SMEs, farm economics, entrepreneurship and enterprise policy aspects, sustainable development goals(SDGs) and rural economy, to mention a few. There are also sector specific studies on handicraft and Chikankari embroidery enterprises, women entrepreneurs of Kashmir valley and tribal entrepreneurship. Rural tourism, skill development and digital marketing are some other areas that are covered. The crux of this book is that rural enterprises and business ventures are quickly getting transfor...
