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Data Management, Analytics and Innovation
This book presents the latest findings in the areas of data management and smart computing, big data management, artificial intelligence, and data analytics, along with advances in network technologies. The book is a collection of peer-reviewed research papers presented at 9th International Conference on Data Management, Analytics and Innovation (ICDMAI 2025), held during 17–19 January 2025 at St. Xavier’s College (Autonomous), Kolkata, India. It addresses state-of-the-art topics and discusses challenges and solutions for future development. Gathering original, unpublished contributions by scientists from around the globe, the book is mainly intended for a professional audience of researchers and practitioners in academia and industry. The book is divided into three volumes.
Digitization of Economy and Society
This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments. The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutio...
Psychology and Intricacies in Social Media Interactions
As social media continues to seamlessly integrate into our daily lives, understanding the underlying psychological principles of social media becomes paramount in navigating its complexities effectively. This volume offers a number of diverse and thought-provoking perspectives on the profound influence that social media has on our lives. Chapters explore the influence of social media on organizational culture and business ethics, on business marketing strategies, on consumer buying behavior, on workplace mental well-being, on the education system, on business recruitment, and even on stock market participation. It investigates social media usage and academic motivation in college students, generational internet addiction, biases in the financial world through social media, and more.
Industry 4.0 in Small and Medium-Sized Enterprises (SMEs)
Focusing on the broader areas of Industry 4.0 as it applies to small and medium-sized enterprises (SMEs), this book offers a smooth adoption of techniques and technologies and presents advances, challenges, and opportunities for implementation. It will also enhance the role of academia by training new engineers on Industry 4.0 and digital transformation. Industry 4.0 in Small and Medium-Sized Enterprises (SMEs): Opportunities, Challenges, and Solutions presents concepts of predictive maintenance, digital factory, digital twin, additive manufacturing, and machining for sustainable development. It discusses the challenges faced by adopting Industry 4.0 including new security and privacy measures in the whole smart manufacturing setup while also explaining the impact of Industry 4.0 on Lean production systems. Implementation recommendations in the form of case studies, research studies, and the role academia can play are also provided. Practitioners, research scholars, academicians, and those studying or working in the Industry 4.0 sector will find this book of interest.
Emerging Horizons: Business and Society in the Post-Pandemic Era
The COVID-19 pandemic dominated our lives since its outbreak in the year 2020. The whole economy was disrupted, and businesses and society had to adapt to the new normal. Since the last two years, the release of different vaccines and the vaccination drive have helped to contain the pandemic to quite an extent. It is believed that irrespective of the different doses of vaccination and its impact on the citizens, the virus is here to stay and will translate into an endemic. An endemic situation is where the COVID-19 virus will be confined to certain people and regions. The COVID-19 pandemic drastically impacted businesses, which had to move from a physical mode to an online mode and hybrid mo...
Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces
In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring products and messaging resonate with a broad spectrum of cultural backgrounds. By prioritizing inclusivity, companies can enhance brand loyalty and trust while driving innovation and expanding their market reach in an increasingly interconnected world. Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces explores the importance of diversity and inclusion in marketing for consumer wellbeing. It pinpoints the actions taken by individual organizations and marketers and examines policies and actions integrated in both education and marketing practice. This book covers topics such as marketing, diversity and inclusion, and gender bias, and is a useful resource for academicians, business owners, researchers, consultants, policymakers, and data scientists.
New Media Landscape in India: Dimensions, Issues, Trends, and Future
Proceedings of International Conference of Media and Communication (ICMC-I) on New Media Landscape in India: Dimensions, Issues, Trends, and Future March 30 – 31, 2023 Organized by School of Media and Communication, Adamas University, Kolkata, West Bengal, India Editors: Sayak Pal Sharmila Kayal Noveena Chakravorty
Rainbow Advertising and Media Business: A Handbook on LGBTQIA++
Rainbow Advertising and Media Business: A Handbook on LGBTQIA++ Going back to the history of the LGBTQIA+ community, which was formerly called ‘the gay community’ and then ‘the gay and lesbian community', it has evolved over the years. There is a struggle in every possible way, whether it is for rights, acceptance, anti-violence, identity crisis, etc. The family of minorities has expanded their boundaries that include not only Lesbians and Gays but also Bisexuals, Transexuals, Queers, Intersex, Asexual, and more. The social and behavioural changes toward the acceptance of the LGBTQIA+ community were observed long before they reached marketers and advertisers. The gradual shift of the m...
Sustainable Development Goals: A Handbook Based on Media Perspective
Promoting sustainable living across seventeen essential areas throughout the planet has been the agenda that was adopted in 2015 by the United Nations with a deadline of 2030. After nine years into the future since 2015, most nations still need to gear up to their full potential to fulfill the targeted development. Although the United Nations has been publishing its annual SGD progress reports since 2016, along with a list of portals where the parameters can be measured for individual nations for each one of the seventeen goals, the perspective of researchers, and practitioners provides a unique perspective on the progression. Despite the rigorous attempts from the United Nations, regulatory...
Emergence of Social Media: Shaping the Digital Discourse of the Next Generation
In the fast-paced and interconnected world, communication has undergone a transformative evolution particularly due to advent of social media. Social media platforms have become the heart of global interaction and is reshaping the way we connect, share, and engage with one another. At its core, social media is a dynamic and expansive virtual landscape that transcends geographical boundaries, enabling individuals, communities, and businesses to communicate instantaneously. In the realm of communication, social media serves as a multifaceted tool that not only facilitates the exchange of ideas, information, and emotions but also cultivates a sense of virtual community. The platforms act as dig...
