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The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews sever...
Uber
Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success and goes beyond the headlines about safety and culture. Many of us are so accustomed to using Uber today that the name of the innovative ride-sharing company has become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in ...
Routledge Encyclopedia of Translation Technology
Routledge Encyclopedia of Translation Technology, second edition, provides a state-of-the-art survey of the field of computer-assisted translation. It is the first definitive reference to provide a comprehensive overview of the general, regional, and topical aspects of this increasingly significant area of study. The Encyclopedia is divided into three parts: Part 1 presents general issues in translation technology, such as its history and development, translator training, and various aspects of machine translation, including a valuable case study of its teaching at a major university; Part 2 discusses national and regional developments in translation technology, offering contributions coveri...
The Fortune at the Bottom of the Pyramid
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback,...
Artha Suchi
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