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Smart Design
If a design is good, say those who know, it's also intelligent. And appropriate. Its message has credibility and, above all, reason. Smart Design presents eighty such projects, all in full color and all done by the incomparable Supon Design Group. Included are annual reports, promotional brochures, corporate identities, packaging, posters, and more - created for a very diverse client list. For each piece, enlightening copy describes the concepts behind the designs. The book also traces the phenomenal growth of Supon Design Group, from a two-person graphics firm to a diverse enterprise consisting of a dozen staffpersons and three distinct divisions. The firm's philosophy, from its commitment to quality and originality, to its keen self-promotion, is detailed throughout. Such an insider's viewpoint makes Smart Design an invaluable reference tool for both designers and businesspersons.
Color
"Building great designs with color"--Cover.
Creative Direct Mail Design
200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.
Creativity
None
Breaking the Rules in Publication Design
Breaking the Rules in Publication Design showcases annual reports, brochures, book jackets, catalogs, magazines, newsletters, collateral, promotions and electronic publishing that break new ground in graphic design. Insightful commentary at the beginning of each section defines why the designs are ground breaking, and each image is accompanied by a caption that indicates who the designer is and for whom the piece was designed. Supon Design Group, a leader in the design of corporate print communications, has collected more than 700 industry design awards since its founding in 1988. It is headquartered in Washington, DC.
Communication Arts
None
Studio
None
LogoLounge 2
Features 2,000 logos and provides fresh inspiration to anyone looking to direct the design of their own identity. A searchable database of more than 36,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner. If you don't have a subscription but would still like to see the best logos on the site created by top designers who often maintain low profiles, then the new paperback edition of LogoLounge 2 is for you. Recent noteworthy projects that are claiming the public spotlight are profiled in this book. It covers identities created for various industries such as airlines, networks, dot-coms, banks, and fashion, as well as lesser-known boutique projects in which the designer's name is larger than the client's. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured, including some that have never before been seen. The second half of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)
Fresh Ideas In Promotion 2
Like its popular predecessor, this book offers a refreshing look at what's being done in promotion. Designers will look to it for new approaches and innovative techniques to make their own promotions work.
