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Pricing Strategy
Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
Cognitive Media Theory
Across the academy, scholars are debating the question of what bearing scientific inquiry has upon the humanities. The latest addition to the AFI Film Readers series, Cognitive Media Theory takes up this question in the context of film and media studies. This collection of essays by internationally recognized researchers in film and media studies, psychology, and philosophy offers film and media scholars and advanced students an introduction to contemporary cognitive media theory—an approach to the study of diverse media forms and content that draws upon both the methods and explanations of the sciences and the humanities. Exploring topics that range from color perception to the moral appraisal of characters to our interactive engagement with videogames, Cognitive Media Theory showcases the richness and diversity of cognitivist research. This volume will be of interest not only to students and scholars of film and media, but to anyone interested in the possibility of a productive relationship between the sciences and humanities.
Tailhook, Eagles in Flight
Understanding the role of women in Latin American history demands a full examination of their activities in the region's political, economic, and domestic spheres. Toward this end, historian Gertrude M. Yeager has assembled the multidisciplinary collection Confronting Change, Challenging Tradition. The essays in this volume explore the ways in which Latin American women have shaped-and have been shaped by-the traditional practices and ideologies of their cultures. The selections are arranged in two sections: Culture and the Status of Women, and Reconstructing the Past.
Annual Report
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T.J. Smith, Hatter
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