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"Explores the career of Walter Pach (1883-1958), an influential figure in twentieth-century art and culture. As critic, agent, liaison, and lecturer, Pach helped win the acceptance of modern European, American, and Mexican art throughout the North American continent"--Provided by publisher.
In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Reveals that during the World War I era modernists participated in a wide-ranging anarchist movement that encompassed lifestyles, literature, and art, as well as politics.
Sharing for the first time the life-long correspondence between Walter Pach—artist, author, art critic, art consultant, teacher, museum lecturer—and many of the most influential members of the literary and art worlds of his day, this book reveals Pach to be one of the unsung heroes who promoted European and American modern art during the first half of the twentieth century.
"The past quarter century has witnessed the emergence of a scholarly appreciation of American art in California. Yet assessments of the early modern (pre-1950) have been haphazard. Now in one bold volume, these scholars have remedied that deficiency. Thanks to the rich essays of this wonderful book, the art history of California--and the nation!--is graced with further light."--Dr. Kevin Starr, State Librarian of California "The authors of these essays illuminate a diverse and compelling history, one in which what happened at the geographic edges sheds new light on the European points of original. A lively and valuable contribution, not just to regional history, but to the making and transmi...