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The Making of the Presidential Candidates 2012
The newest installment in a quadrennial series that now spans five presidential elections, this book presents a broad overview of the presidential nomination process and showcases some of the most interesting work now being done on the politics of presidential selection. Written by leading experts, including a former presidential candidate, The Making of Presidential Candidates 2012 covers a wide selection of topics, including the Tea Party, digital media campaigns, how television covers the nomination process, election forecasting, and campaign finance. The Making of the Presidential Candidates 2012 is valuable for students, specialists, and all readers with an interest in the ever-evolving presidential nomination process and American elections.
Campaigning for President 2016
Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important que...
Voting in America
The three volumes of Voting in America offer the most comprehensive, authoritative, and useful account of all aspects of voting in America ever assembled. This set surveys the legal foundations, historical development, and geographic diversity of voting practices at all levels of government in the United States. It marshals the demographics of voter participation and party affiliation in the 21st century by age, occupation, location, region, class, race, and religion, and parses the roles of interest groups, hot-button issues, and the media in mobilizing voters and shaping their decisions. Finally, the set anatomizes the critical voting debacles in the 2000 and 2004 elections and assesses th...
A Citizen's Guide to Presidential Nominations
Presidential nominations in the United States can sometimes seem like a media circus, over-hyped and overly speculative. Even informed citizens might be tempted to tune them out. Yet understanding the process, one distinct to American politics, is crucial for civic participation. If presidential elections are about who will lead the nation, presidential nominations are about who appears on the ballot. This concise and coherent Citizen’s Guide examines who has power in presidential nominations and how this affects who we as citizens choose to nominate, and ultimately to sit in the Oval Office. Political scientist Wayne Steger defines the nominating system as a tension between an "insider ga...
A Cross-cultural Theory of Voter Behavior
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested ...
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Handbook of Political Marketing
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
The Making of the Presidential Candidates 2004
Annotation This is the third in a series of books about the United States presidential nomination process and shares the same goals as its predecessors, and . Mayer (political science, Northeastern U.) presents nine papers exploring significant components of the nomination process, including financing, incumbency, polling, and the role of organized labor. The only non-academic contributing to the proceedings is an editor , who provides a discussion of the role of the press. Annotation 2004 Book News, Inc., Portland, OR (booknews.com).
