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Growing Up Postmodern
This collection takes its inspiration from Paul Goodman's Growing Up Absurd, a landmark critique of American culture at the end of the 1950s. Goodman called for a revival of social investment in urban planning, public welfare, workplace democracy, free speech, racial harmony, sexual freedom, popular culture, and education to produce a society that could inspire young people, and an adult society worth joining. In postmodernity, Goodman's enlightenment-era vision of social progress has been judged obsolete. For many postmodern critics, subjectivity is formed and expressed not through social investment, but through consumption; the freedom to consume has replaced political empowerment. But the...
Extraterritorial Antitrust
This book, the first unbiased investigation of the effects of extraterritorial antitrust on U.S. business abroad, examines the influence of the Sherman Antitrust Act on the market-entry strategy of U.S. multinational corporations and assesses the interaction of public interest and the law.
The Dartnell Marketing Manager's Handbook
Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research; 5) consumer products and services; 6) industrial research and planning; 7) promoting products and services; and 8) international marketing.
Proceedings
Comprise proceedings of the annual national conference of the association and a yearly seasonal conference (spring, fall or winter).
