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Goooal
In Goooal, Andreas Cantor brings to the history of the World Cup the same enthusiasm, knowledge, and idiosyncratic touches that have made his broadcasts on Univision a favorite of both Latino and mainstream audiences. Filled with personal anecdotes and observations about the game and the business of soccer, Goooal will appeal to the many fans of America's thriving new professional soccer leagues. of photos.
YouTube and Video Marketing
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Writ...
The Restless Ilan Stavans
This is the first book-length study of one of the most prominent and prolific Latino academics, Ilan Stavans. He has written extensively on Latino culture, Jewish culture, dictionaries, immigration, language, Spanglish, soccer, translation, travel, selfies, and God. The Restless Ilan Stavans surveys his interests, achievements, and flaws while he is still in the midst of an extraordinarily productive career. A native of Mexico who became a U.S. citizen, he is an outsider to both the Chicano community that often resents him as an interloper and the American Jewish community that he, who grew up speaking Yiddish in Mexico City, often chides. The book examines his unlikely rise to prominence within the context of the spread of multiculturalism as a seminal principle within American culture. A self-proclaimed cosmopolitan who rejects borders, Stavans is both insider and outsider to the myriad of subjects he approaches.
America Is Immigrants
A gorgeously illustrated collection featuring inspiring immigrants from every country in the world, celebrating the incredible range of what it means to be an American This dazzling volume brings American immigrant stories to life in short biographies written by award-winning writer Sara Nović, with charming full-color illustrations by Alison Kolesar. At a time when public debate is focused on who belongs in America, this book honors the crucial contributions of our friends and neighbors who have chosen to make this country their home. Featured within are war heroes and fashion designers, Supreme Court justices and pop stars, athletes and civil rights leaders, as well as: • the doctors wh...
Speaking Spanish in the US
This book introduces readers to basic concepts of sociolinguistics with a focus on Spanish in the US. The coverage goes beyond linguistics to examine the history and politics of Spanish in the US, the relationship of language to Latinx identities, and how language ideologies and policies reflect and shape societal views of Spanish and its speakers. Accessible to those with no linguistic background, this book provides students with a foundation in the study of language and society, and the opportunity to relate theoretical concepts to Spanish in the US in a range of contexts, including everyday speech, contemporary culture, media, education and policy. The book is a substantially revised and expanded 2nd edition of Spanish Speakers in the USA, including new chapters on the history of Spanish in the US, the demographics of Spanish in the US, and language policy; and expanded chapters on language ideologies, race, identity, media, and education. A Spanish-language edition of this book is also available: https://www.multilingual-matters.com/page/detail/?K=9781800413931.
Communicated Stereotypes at Work
In Communicated Stereotypes at Work, the editors and contributors posit that stereotypes communicated in the workplace remain a pervasive issue due to the dichotomy between the discriminatory and functional roles that these stereotypes can play in a range of professional settings. Contributors demonstrate that while the use of stereotypes in the workplace is distasteful and exclusionary, communicating these stereotypes can also appear—on the surface—to provide a pathway toward bonding with others, giving advice, and reducing uncertainty. The result of this dichotomy is that those who communicate stereotypes in the workplace may not view this communication from themselves or others as bei...
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