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Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Marketing
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Consumer Behavior
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
The Baubles of Office
The contributors to this book include political party strategists from all of the parties elected to Parliament. Rodney Hide, upset victor in Epsom in 2005, tells how it was done. Media personalities, including Radio New Zealand's Kathryn Ryan, describe what it was like covering a campaign where the likely winner changed with every new poll. New Members of Parliament the Maori Party's Pita Sharples and Labour's Shane Jones speak about their first campaigns, successful beginnings to new political careers. Listener and Dominion Post political columnist Jane Clifton provides her usual witty and insightful observations, describing MPs both new and old, brought into Parliament by the 2005 electio...
Political Marketing and British Political Parties
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism and the need to blend business concepts with a traditional understanding of politics. Lees-Marshment examines Blair’s New Labor Government in order to draw out lessons o...
Der Einfluss von Online-Targeting in der Modebranche auf das Kaufverhalten der Generation Y
Bachelorarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, zunächst die Einflussfaktoren auf das Kaufverhalten sowie die Kaufentscheidungsprozesse von Kunden im Allgemeinen zu erläutern, um dann auf das Kaufverhalten der Generation Y genauer einzugehen. In den nächsten Schritten wird das Kaufverhalten speziell in der Modebranche beschrieben, wobei verschiedene Formen des Online-Targeting vorgestellt werden, um anschließend zu erklären, wie sie das Online-Kaufverhalten der Generation Y beim Kauf von Modeprodukten beeinflussen können. Der E...
Marketing
To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
