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The Aging Consumer
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
The Practice of Critical Discourse Analysis: an Introduction
This book provides an introduction to the aims, theories and practices of critical discourse analysis (CDA). It is mainly concerned with the linguistic aspects of CDA. It provides an introduction to the different types of language analysis that are employed in CDA (frequency analysis, coversation, transitivity and reference, and figurative language, for example) and seeks to provide readers with the skills to apply them in different contexts to various types of texts: political speeches, marketing pieces, literary works, advertising, multimedia persuasive texts, discourses on race, gender, and politics.
Harper's Bazaar
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Imaging in Advertising
The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to pa...
American Photo
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Turning Silver Into Gold
One of the worlds leading authorities on marketing to "post-50" baby boomers offers a complete blueprint for segmenting baby boomer markets and finding opportunities to innovate entirely new categories of products and services.
Legacy of Dayle Haddon
Legacy of Dayle Haddon Her Life Story Through Her Career And Personal Life Step into the extraordinary life of Dayle Haddon, a woman who redefined beauty, resilience, and purpose across decades. From her early days as a ballet prodigy in Montreal to becoming an international supermodel and actress, Dayle shattered industry norms and societal expectations. She embodied strength, grace, and reinvention through personal challenges and triumphs. Explore how she balanced global fame with meaningful work, founding WomenOne to empower girls' education worldwide. Her story is one of persistence, breaking barriers, and leaving a legacy of compassion and determination. Discover the lessons from a life well-lived and be inspired to create your legacy. GET YOUR OWN COPY NOW
Vanity Fair
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