Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Four Stages of Highly Effective Crisis Management
From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate l
Branding Yourself
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ tou...
Multichannel Marketing Ecosystems
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.
Social Media
Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the p...
The Most Powerful Brand On Earth
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those outcomes requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real time. Now, in The Most Powerful Brand on Earth, social business pioneers Chris Boudreaux and Susan Emerick help you successfully manage al...
Branding Yourself
Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and translate your online network into g...
Mackinac Island Nation
His wife wants to be Queen of Mackinac Island, Canada is conspiring against him, Russia is invading, and North Korea is looking to buy real estate for all the wrong reasons: where does Pete even begin? After finding a 200-year old treaty, the residents of Mackinac Island discover that they're going to be ejected from the union unless they reverse the process in two weeks. Except Congress has other priorities—hearings to hold, speeches to spew, Presidents to elect—and the process to repatriate the island will take at least two years. Enter Pete Bidwell, the reluctant President of Mackinac Island, who only wants to keep everyone happy and return them to America’s warm embrace, even if America is treating them like something on the bottom of their shoe. If that wasn’t enough of a hot mess, the Russians are colluding against them and Canada is secretly conspiring—and canoodling—with Pete’s wife Lucy, who wants the island to remain independent. Not to mention North Korea wants to hide a couple of nuclear weapons on the island. Two years is going to be an eternity when the whole world wants to screw you over.
BizVoice
None
Complete Learning Disabilities Directory 2010
This is the most comprehensive directory of Programs, Services, Curriculum Materials, Professional Meetings & Resources, Camps, Newsletters and Support Groups for teachers, students and families concerned with learning disabilities. This edition is distinguished by its recognition by the National Center for Learning Disabilities, as well as a Glossary of Terms. This information-packed directory includes information about Associations & Organizations, Schools, Colleges & Testing Materials, Government Agencies, Legal Resources and much more. For quick, easy access to information, this directory contains three indexes: Entry Name Index, Subject Index and Geographic Index. With every passing year, the field of learning disabilities attracts more attention and the network of caring, committed and knowledgeable professionals grows every day. This directory is an invaluable research tool for these parents, students and professionals.
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
