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Back to Work!
Since the current recession began in December 2007, the American economy has lost a staggering total of 6.5 million jobs. The unemployment rate is hovering near 10% for the first time in over a quarter-century. And still, each month, several hundred-thousand more people are losing their jobs. It seems as if words like “hope” and “opportunity” have gone the way of our economy. For many people, the very idea of unemployment (not to mention the reality of it) is a life-changing trauma at the top of their stress list, disrupting their lives and marriages, and even attacking their sense of self-worth. For others, this unenviable circumstance might well be a blessing in disguise—marking ...
The History of the Science-fiction Magazine
This third volume in Mike Ashley's four-volume study of the science-fiction magazines focuses on the turbulent years of the 1970s, when the United States emerged from the Vietnam War into an economic crisis. It saw the end of the Apollo moon programme and the start of the ecology movement. This proved to be one of the most complicated periods for the science-fiction magazines. Not only were they struggling to survive within the economic climate, they also had to cope with the death of the father of modern science fiction, John W. Campbell, Jr., while facing new and potentially threatening opposition. The market for science fiction diversified as never before, with the growth in new anthologies, the emergence of semi-professional magazines, the explosion of science fiction in college, the start of role-playing gaming magazines, underground and adult comics and, with the success of Star Wars, media magazines. This volume explores how the traditional science-fiction magazines coped with this, from the death of Campbell to the start of the major popular science magazine Omni and the first dreams of the Internet.
Strategic Copywriting
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press relea...
Gateways to Forever
This third volume in Mike Ashley’s four-volume study of the science-fiction magazines focuses on the turbulent years of the 1970s, when the United States emerged from the Vietnam War into an economic crisis. It saw the end of the Apollo moon programme and the start of the ecology movement. This proved to be one of the most complicated periods for the science-fiction magazines. Not only were they struggling to survive within the economic climate, they also had to cope with the death of the father of modern science fiction, John W. Campbell, Jr., while facing new and potentially threatening opposition. The market for science fiction diversified as never before, with the growth in new anthologies, the emergence of semi-professional magazines, the explosion of science fiction in college, the start of role-playing gaming magazines, underground and adult comics and, with the success of Star Wars, media magazines. This volume explores how the traditional science-fiction magazines coped with this, from the death of Campbell to the start of the major popular science magazine Omni and the first dreams of the Internet.
The New York Times Book Reviews 2000
This anthology examines Love's Labours Lost from a variety of perspectives and through a wide range of materials. Selections discuss the play in terms of historical context, dating, and sources; character analysis; comic elements and verbal conceits; evidence of authorship; performance analysis; and feminist interpretations. Alongside theater reviews, production photographs, and critical commentary, the volume also includes essays written by practicing theater artists who have worked on the play. An index by name, literary work, and concept rounds out this valuable resource.
Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Lifetime Employment
When Gene gets a big promotion, he finds himself with even bigger problems. Two women need Gene to carry through their plans at Growth Services, Inc., where an extreme policy of lifetime employment means the only way to get ahead is murder.
Small Press
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Human Resources 1999-2000
This reader of public press articles discusses the current enviornment of human resources management; meeting human resource requirements; creating a productive work environment; developing effective human resources; implementing compensation and security; fostering employee/management relationships; and international human resource management.
