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Indian Contemporary Films and Societal Reflection
Film has always acted as a window to the society where it brings out various essences of life. India has always shown prominence in representing its inheritance and rich cultural lineage through different layers of films. Right from “Raja Harishchandra” as a full-length feature film in 1913 to the most contemporary films released on OTT, everything and everyone embedded in any of the films made in India has some level of relevance to the time and society, therefore, they can be called contemporary while projecting some form of social message through their presence. The book “Indian Contemporary Films and Societal Reflection” presents a collection of a list of reviews based on some of...
Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Sûrya-Siddhânta
The oldest and most important treaitse of the post-Christian period on Indian Astronomy that has come down to us is the Surya Siddhanta consisting 14 chapters written in slokas. Alberuni says that Lata was the author of this work. According to the introductory verses Surya the sun-god revealed it to Asura Maya in the city of Romaka.
Surya-Siddhanta
This Is A New Release Of The Original 1858 Edition.
