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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Cinema Aesthetics: Retrospective of Satyajit Ray, Ritwik Ghatak and Mrinal Sen
"If you stay true to your ideas, film-making becomes an inside-out, honest kind of process.” -David Lynch Cinema is a visual storytelling that can show us anything and everything through the lenses of its creator. Films are the best means to provoke thoughts and ideas to connect with societal instances, influences and circumstances. Cinema aesthetics refers to the visual and auditory elements that create a unique atmosphere and style of a film. It encompasses various aspects, including cinematography and visual composition, such as framing, lighting, camera angles, production design, sound design, editing, etc. Cinema aesthetics can be used to establish tone and atmosphere and to convey th...
Indian Contemporary Films and Societal Reflection
Film has always acted as a window to the society where it brings out various essences of life. India has always shown prominence in representing its inheritance and rich cultural lineage through different layers of films. Right from “Raja Harishchandra” as a full-length feature film in 1913 to the most contemporary films released on OTT, everything and everyone embedded in any of the films made in India has some level of relevance to the time and society, therefore, they can be called contemporary while projecting some form of social message through their presence. The book “Indian Contemporary Films and Societal Reflection” presents a collection of a list of reviews based on some of...
