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Behind the Curtain of Power
Behind the Curtain of Power: How Karl Rove, David Axelrod, Roger Ailes, James Carville, Dick Morris, and Lee Atwater Won the Toughest Race in the World and Changed America By: Rune Olsø We all know the names of the last US presidents, but who were the masterminds that catapulted them into the highest echelon of power? Go behind the scenes for an honest look at the way a handful of exceptional political operatives manipulated, cajoled, and maneuvered their way through the political battlefield of presidential elections. Discover who they are, deep down; where they come from and the goals and fears driving them. With nicknames like "Bad Boy", "the Ragin' Cajun," "the Architect," and "the Axe", they left a trail of victims in their paths. To some they are heroes, to others, villains. We cannot fully understand history without understanding them. Behind the Curtain of Power is the fascinating story of the political masterminds that orchestrated victories in the toughest race in the world - and changed America.
Profiles of Genius
The story of creative and innovative behavior is about change," says author Gene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern society: Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony)...
Profiles of Power and Success
How do creativity and entrepreneurial genius emerge? According to Landrum, nurture, not nature, is the root of all great success in life, and the world's great power brokers and creative genuises are bred, not born. This high-powerd volume profiles Walt Disney, Frank Lloyd Wright, Isadora Duncan, Howard Hughes, Pablo Picasso, Adolph Hitler, and eight others. Photos.
The Guru Guide to Entrepreneurship
What qualities does it take to be a successful entrepreneur? Are some business ideas better than others, and how can I pick the one that's right for me? How do I obtain financing to start a business? How do I write a successful business plan? What is the secret to finding and keeping customers? How do I find, hire, motivate, and retain great employees? For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most...
Sustainable Growth and Development of Economic Systems
This contributed volume presents the outcomes of multidisciplinary studies on the problem of sustainable economic development. The key issues addressed here are economic transformation, crisis management, formation and implementation of industrial policy in the innovative economy, and the development of individual industries (oil refining, transport, education, tourism, the financial sector, etc.), as well as the problem of resistance to changes in the economy. Special attention is paid to economic growth under unstable conditions and the impact of digitalization on the development of economic processes. This book is dividided into five parts, the first of which deals with factors and condit...
Empowerment : the Competitive Edge in Sports, Business & Life
"In Empowerment: The Competitive Edge in Sports, Business & Life high-profile personality Dr. Gene Landrum presents, in a self-help format, the 13 winning behaviors modeled by the 13 greatest athletes of the modern era. Landrum's research into the lives of the great entrepreneurs and athletes, supported by a growing body of evidence, suggests that eminence, whether in business or sports derives not from genetic superiority, but from winning behaviors and learned emotional dispositions.With a delightful blend of gifted story-telling and intellectual scholarship, Dr. Landrum has created a book that melds the recent discoveries in psychology and brain research with the dramatic performances of ...
Branding Queens
Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you’d think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty. This book profiles the brands and lives of Barbe-Nicole Clicquot of Veuve Clicquot champagne; Anna Bissell, cofounder of the BISSELL Carpet Sweeper Company; Madam ...
ABC-TRIZ
This textbook arms the reader with powerful techniques of Modern TRIZ self-training and real problem solving. It is designed as a simple and efficient, step-by-step crash course in primary TRIZ models based on the author's methods of extraction and reinvention, or retrieval of invention models from any real-life objects. Special content addresses the psychological support of the person during problem solving and promotion of the new idea to realization. The book introduces the so-called Theory of Developing the Creative Personality (TDCP), initiated but not completed by Genrikh Altshuller, father of TRIZ and TDCP. The textbook continues to develop a simple standard model presentation of the problem solving process with a four-step Meta-Algorithm of Invention (MAI) T-R-I-Z.
