Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Consumer Packaging Strategy
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Sir Syed Ahmad Khan
Sir Syed Ahmad Khan, a 19th-century educationist and reformer, pioneered modern education among Indian Muslims. He founded the Mohammedan Anglo-Oriental (MAO) College in 1875, which became Aligarh Muslim University in 1920, revolutionizing Muslim thought and promoting intellectual growth. This book explores Sir Syed’s personal life, from his family’s shift from Mughal to British loyalty to his service under the British and motivations for modern education. It examines his childhood, relationships, and his mission to reform Muslim society through education. Filling a gap in English-language scholarship, this work offers fresh insights for researchers on Sir Syed, Aligarh Muslim University, and educational reform in India.
Diplomatic List
Directory of foreign diplomatic officers in Washington.
Tryst
"Tryst: Ruminations of Teenage" is a pot-pourri of write-ups of 27 select writers from all over India. From heart warming poetry to introspective proses to gripping short stories to travelogues, this anthology is a complete journey for every book lover. We hope your heart lands in one of these pages.
Encyclopedia of International Strategic Management
This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.
Web-based Instruction
Since publication of the first edition of Web-Based Instruction, many significant advances in Web-based instruction have occurred. New technologies and tools have emerged, different ways of accessing the Internet are available, and virtual reference trends are redefining some library users' idea of the "library," and information literacy skills are recognized as essential to students' success. Expanding on the popular, practical how-to Web guide for public, academic, school, and special libraries, technology expert Smith has thoroughly updated the discussion to include new tools and trends, including browsers, access methods, hardware and software programs. She also supplies tips to secure p...
