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Teaching and Learning at Business Schools
For everyone concerned with the development of business schools, the faculty and the students within them, Teaching and Learning at Business Schools provides direction, ideas and techniques for transforming the delivery of business education. The book tackles themes both within the classroom - teaching across different contexts and cultures - and outside the classroom -leading and developing business schools, designing and running programmes, developing faculty members.
From Coal to Biotech
This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the ‘strategic learning cycles’ that have driven this evolutionary transformation. It also discusses the company traits that have contributed to its ability to adapt, grow and prosper. Renowned business schools such as IMD and Babson have accompanied the second transformation of DSM through their executive education programs. The book documents this support and draws lessons for long-term collaboration between companies and the business school world.
Innovation Governance
The business leader's guide to encouraging continuous innovation in any organization Innovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than ever. In this book, the authors provide a framework for encouraging and focusing innovation by explaining what innovation governance is, the various models for governance and their advantages and disadvantages, how to assess and improve governance practices, and behavioral tactics for maximizing the effectiveness of governance. It offers guidance for everyone from the boardroom through senior management,...
Beating Low Cost Competition
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ra...
Global Marketing Management
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
The Complete MBA Companion
The latest in management thinking from the world's leading business schools.
International Business
This textbook is unique in its approach to international business. It offers you the perspective of the multinational corporation as well as that of the small start-up firm. It also provides a strong theory base.
Which MBA?
"Now in its 16th year, Which MBA? is the authoritative guide to executive education around the world. As well as senior business executives, we have surveyed more than 20,000 students and alumni. Benefit from their collective experience and discover how and where to develop and refine the management skills you need to succeed."--BOOK JACKET.
Consumer Behavior
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