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Popular Music as Promotion
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
The Authenticity Industries
In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Indu...
Independence in 21st-Century Popular Music
Can music be made “independently” in the 21st century? More than a generation of musicians, music workers, and music companies have now been operating in the context of the profound shifts in music production and dissemination in the “digital era.” Scholarly focus on musical independence has often been centered on genres, like punk and indie, rooted in the US and UK. This volume, focused outside the Euro-American context, shows the variety of ways musicians, music workers and businesses manage the economic, media and cultural shifts propelled by digitalization, asking what it means now to say one is “independent.” It brings together scholars from around the globe who are researching forms of music production, circulation, consumption and finance that blur the boundaries between the dominant corporate players and “independent” cultural production. With chapters detailing popular music in Argentina, Brazil, Chile, Cuba, Indonesia, Portugal, Spain and Taiwan, independence is shown to be a concept and practice simultaneously nebulous, contradictory, and practical.
The Routledge Companion to Screen Music and Sound
The Routledge Companion to Screen Music and Sound provides a detailed and comprehensive overview of screen music and sound studies, addressing the ways in which music and sound interact with forms of narrative media such as television, videogames, and film. The inclusive framework of "screen music and sound" allows readers to explore the intersections and connections between various types of media and music and sound, reflecting the current state of scholarship and the future of the field. A diverse range of international scholars have contributed an impressive set of forty-six chapters that move from foundational knowledge to cutting edge topics that highlight new key areas. The companion i...
Music and Digital Media
Anthropology has neglected the study of music and this needs to be redressed. This book sets out to show how and why. It does so by bringing music to the subfield of digital anthropology, arguing that digital anthropology has much to gain by expanding its horizons to music – becoming more interdisciplinary by reference to digital/media studies, music and sound studies. Music and Digital Media is the first comparative ethnographic study of the impact of digital media on music worldwide. It offers a radical and lucid new theoretical framework for understanding digital media through music, showing that music is today where the promises and problems of the ‘digital’ assume clamouring audib...
Music Streaming around the World
A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Music streaming platforms such as Spotify, Apple Music, YouTube, and those offered by Chinese web giant Tencent are now central to everyday musical activity across much of the world, with enormous ramifications for musical culture in modern societies. Bringing together case studies from twelve countries, Music Streaming around the World provides the first international account of how streaming is shaping music culture today by considering the implications of streaming platforms for the production, distribution, and consumption of recorded music around the globe.
Digital Feudalism
Digital Feudalism explores this new moment in capitalism, and how reliant global economies have become on these processes of consumption, work, and debt.
Derivative Media
A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Sequels, reboots, franchises, and songs that remake old songs—does it feel like everything new in popular culture is just derivative of something old? Contrary to popular belief, the reason is not audiences or marketing, but Wall Street. In this book, Andrew deWaard shows how the financial sector is dismantling the creative capacity of cultural industries by upwardly redistributing wealth, consolidating corporate media, harming creative labor, and restricting our collective media culture. Moreover, financialization is trans...
Selling Out
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.
