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Sports Publicity
Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Cr...
American Jews and America's Game
Most fans don’t know how far the Jewish presence in baseball extends beyond a few famous players such as Greenberg, Rosen, Koufax, Holtzman, Green, Ausmus, Youkilis, Braun, and Kinsler. In fact, that presence extends to the baseball commissioner Bud Selig, labor leaders Marvin Miller and Don Fehr, owners Jerry Reinsdorf and Stuart Sternberg, officials Theo Epstein and Mark Shapiro, sportswriters Murray Chass, Ross Newhan, Ira Berkow, and Roger Kahn, and even famous Jewish baseball fans like Alan Dershowitz and Barney Frank. The life stories of these and many others, on and off the field, have been compiled from nearly fifty in-depth interviews and arranged by decade in this edifying and en...
George Weiss
The New York Yankees were the strongest team in the majors from 1948 through 1960, capturing the American League Pennant 10 times and winning seven World Championships. The average fan, when asked who made the team so dominant, will mention Joe DiMaggio, Yogi Berra, Whitey Ford or Mickey Mantle. Some will insist manager Casey Stengel was the key. But pundits at the time, and respected historians today, consider the shy, often taciturn George Martin Weiss the real genius behind the Yankees' success. Weiss loved baseball but lacked the ability to play. He made up for it with the savvy to run a team better than his competitors. He spent more than 50 years in the game, including nearly 30 with the Yankees. Before becoming their general manager, he created their superlative farm system that supplied the club with talented players. When the Yankees retired him at 67, the newly franchised New York Mets immediately hired him to build their team. This book is the first definitive biography of Weiss, a Hall of Famer hailed for contributing "as much to baseball as any man the game could ever know."
Our Mickey
This unusual and affecting tribute to Mickey Mantle bursts with the heartfelt memories of dozens of ball players, celebrities, authors, and journalists, along with fans who share their favorite story or anecdote about the revered athlete. Photos throughout.
Pinstripe Empire
Now Updated Through the 2020 Season An exciting history of the world's greatest baseball team from a former Yankees Public Relations Officer. "A riveting and comprehensive history of the Yankees" – New York Times Is there a sports team more synonymous with winning than the New York Yankees? The team of Ruth, Gehrig, DiMaggio, Berra, Ford, Mantle, Jackson, Mattingly? Of Torre, Jeter, and Rivera? Of forty American League pennants, twenty-seven World Championships, and nearly forty Hall of Famers? Like so many great American institutions, the Yankees began humbly, on the muddy, uneven grass of Hilltop Park. Eighteen years later the little second-class franchise won its first pennant. Today, t...
Now Pitching for the Yankees
A legendary New York Yankees PR man offers readers an inside look at one of baseball’s greatest teams. Starting as a college student sorting Mickey Mantle’s fan mail and rising to become the youngest director of public relations in baseball history, Marty Appel offers a unique behind-the-scenes memoir of life with the New York Yankees from 1968 to 1977. Appel stood shoulder-to-shoulder with both the benchwarmers and the superstars of the past and present, from tempestuous owner George Steinbrenner and his equally tempestuous manager Billy Martin (whom Howard Cosell once called “a beleaguered little pepperpot”) to Hall of Famers like Yogi Berra, Mickey Mantle, and Reggie Jackson. With a new chapter bringing the story up-to-date, as well as changes and milestones in the game he loves, Marty Appel paints a hilarious and poignant portrait of the Yankees. “[Appel’s] love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats.” —Library Journal “A poignant account of a fan turned public relations executive working for baseball’s most glamorized team.” —Baseball America
Thurm
Thurman Munson's memoir, written just the year before his death, returns with a new introduction about his lasting legacy and a new foreword by his wife Diana who reveals the man dedicated to family and fans above himself. Over forty years since Thurman Munson's death, Thurm: Memoirs of a Forever Yankeerevives the life of the famous New York Yankees catcher. In collaboration with longtime Yankee historian Marty Appel, Munson chronicles in his own words his path to the majors, his career success, his approach to being the first team captain in nearly forty years since Lou Gehrig, the Yankees return to glory when they won the 1977 and 1978 World Series, the breakdown of his body as he gave his...
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