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Political Campaign Communication
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices. Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today. Features of the tenth edition: Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices
Political Campaign Communication
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite a thoroughly researched, insightful, and reader-friendly text."
Communication Consultants in Political Campaigns
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines al...
Gender and Political Communication in America
At a time when presidential campaigns are shaped to appeal to women voters, when masculinity constructs impinge on wartime leaders, and when the United States appears to move towards the possibility of a woman president, it is vital that communication scholarship addresses the issue of gender and politics in a comprehensive manner. Gender and Political Communication in America: Rhetoric, Representation, and Display takes on this challenge, as it investigates, from a rhetorical and critical standpoint, the intersection and mutual influences of gender and political communication as they are realized in the nation's political discourse. Representing some of the leading investigators on gender a...
The Internet and the 2016 Presidential Campaign
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
The American Vice Presidency
It is quite possible that no elected office has been more historically maligned than the vice presidency of the United States. From the beginning of American politics the office has been the object of ridicule by scholars, pundits, humorists, citizens, and even vice presidents themselves. The perception among many is that institution and its occupants are at best irrelevant. Recent history would suggest otherwise, but as it stands no book exists that takes a detailed look at the new, impactful vice presidency that’s been forged since Clinton/Gore took office. The American Vice Presidency fills an important hole in the literature available to those interested in the modern vice presidency. ...
The Third Agenda in U.S. Presidential Debates
This book examines recent U.S. presidential debates from the perspective of television viewers who watched the encounters first hand. Through a national program--DebateWatch--tens of thousands of viewers provided feedback to the debate sponsors, the campaigns, and the media following the 1996, 2000, and 2004 presidential debates. These focus groups, along with surveys and emails, allowed viewers to lay out a concise "third agenda" for the debates : the public's, one in which comparisons could be drawn between their own interests and that of the media and the candidates themselves.
Public Relations Inquiry as Rhetorical Criticism
Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed...
The Prospect of Presidential Rhetoric
Culminating a decade of conferences that have explored presidential speech, The Prospect of Presidential Rhetoric assesses progress and suggests directions for both the practice of presidential speech and its study. In Part One, following an analytic review of the field by Martin Medhurst, contributors address the state of the art in their own areas of expertise. Roderick P. Hart then summarizes their work in the course of his rebuttal of an argument made by political scientist George Edwards: that presidential rhetoric lacks political impact. Part Two of the volume consists of the forward-looking reports of six task forces, comprising more than forty scholars, charged with outlining the likely future course of presidential rhetoric, as well as the major questions scholars should ask about it and the tools at their disposal. The Prospect of Presidential Rhetoric will serve as a pivotal work for students and scholars of public discourse and the presidency who seek to understand the shifting landscape of American political leadership.
Bits, Bytes, and Big Brother
This study examines the tensions and interrelationships inherent in federal control of information in the technological era. Analyzing topics relating to information content and carrier issues, citizens' natural rights and utilities, and the effects of the executive and legislative branches, the author examines the historical definitions of information, traditional ethical principles, the parameters as framed by the Constitution, and three kinds of information control actions promulgated by the federal government (the Foreign Agents Registration and Propaganda Act, the Computer Security Act of 1987, and the Pentagon media rules during the Persian Gulf War). Following analysis of the practical, ethical, and legal issues involved, the author recommends a proactive information policy encompassing both information content and carriers and preserving Constitutional principles on the free flow of information.
