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Civil Services and Administrative Development
Aspects of civil service in India.
Marketing Management
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Report on Conditions of Work and Promotion of Livelihoods in the Unorganised Sector
Based on data from the 61st round of the National Sample Survey 2004-2005. Provides an analysis of the conditions of work and lives of the unorganised workers consisting of about 92 per cent of the total workforce of about 457 million (as of 2004-05).
State Enterprises
Contributed articles; with reference to India.
Media Communication Studies
Media Communication Studies provides an insightful exploration of the foundational principles of communication and journalism, emphasizing their importance in personal, professional, and societal contexts. Communication, both verbal and non-verbal, is essential for expressing ideas, emotions, and building relationships, making it a crucial tool for individuals and organizations alike. This book covers key aspects of communication theory, advertising, public relations, media influence, and the evolution of journalism in the digital age. It highlights how effective communication channels enhance organizational credibility, professionalism, and success. With chapters on news writing, reporting, and public relations tools, the book underscores journalism's role in democratic societies by informing citizens and shaping worldviews. Whether you're a student, professional, or media enthusiast, this book offers a comprehensive guide to mastering communication skills and understanding the dynamic field of media and journalism.
REENGINEERING OF MARKETING STRATEGY
Monopolistic competition allows large number of buyers and large number of sellers on a place called Market. Hence market is a place where commodities goods and services are buy and sell, the perspectives of market creates the spirit of competition among competitors. Therefore marketing techniques is that fundamentalism behind promotion of markets relies on certain basic factors like satisfaction of people needs and wants maximizing the profit and sales promotion of industrialization and business enterprise. The idea of having market is to regularize the gathering of people for purchase and sales of other commodities as market in other words a place for buying and selling of rudimentary stuff.
