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William James Ashley
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Foundations of Marketing Thought
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists b...
The Economic Organisation of England
Sir William Ashley Ph. D. (1860 - 1927) was an English economic historian. He is best known for his work, The Economic Organisation of England. The work outlines the economic history and organization of England before 1914.
Historians, Economists, and Economic History (Routledge Revivals)
First published in 1989, Alon Kadish’s study re-examines the standard view held by historians of economic thought whereby economic history emerged from the historicist criticism of neoclassical economic theory. He also demonstrates how the discipline evolved as an extension of the study of history. The study will appeal to students and scholars in historiography, the development of higher education and in the history if economic thought in general, as well as all those interested in the evolution of Oxford and Cambridge.
