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The Violence Inside Us
“An engrossing, moving, and utterly motivating account of the human stakes of gun violence in America.”—Samantha Power, Pulitzer Prize–winning author of The Education of an Idealist Is America destined to always be a violent nation? This sweeping history by U.S. senator Chris Murphy explores the origins of our violent impulses, the roots of our obsession with firearms, and the mythologies that prevent us from confronting our national crisis. In many ways, the United States sets the pace for other nations to follow. Yet on the most important human concern—the need to keep ourselves and our loved ones safe from physical harm—America isn’t a leader. We are disturbingly laggard. To...
The Development of Marketing Management
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Leisure Studies
What is the place of leisure in societies where people complain of ′over-work′? How do personal freedom and choice relate to the inequalities of class, gender, disability and ethnicity? This critical introduction to the field offers a systematic account of the meaning and structure of leisure today. The book: • situates the student in the field • provides a comprehensive account of the leading approaches to leisure • explores the influence of class, race, gender, ethnicity, disability and age • discusses to role of the sate • examines leisure in the context of changing work relationships • locates leisure in the debate around globalization In short, this is an indispensable, one-stop guide to understanding leisure.
Food, Feminisms, Rhetorics
Inspired by the need for interpretations and critiques of the varied messages surrounding what and how we eat, Food, Feminisms, Rhetorics collects eighteen essays that demonstrate the importance of food and food-related practices as sites of scholarly study, particularly from feminist rhetorical perspectives. Contributors analyze messages about food and bodies—from what a person watches and reads to where that person shops—taken from sources mundane and literary, personal and cultural. This collection begins with analyses of the historical, cultural, and political implications of cookbooks and recipes; explores definitions of feminist food writing; and ends with a focus on bodies and cultures—both self-representations and representations of others for particular rhetorical purposes. The genres, objects, and practices contributors study are varied—from cookbooks to genre fiction, from blogs to food systems, from product packaging to paintings—but the overall message is the same: food and its associated practices are worthy of scholarly attention.
Handbook of Qualitative Research Methods in Marketing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both bas...
A History of American Consumption
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, ...
