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Architectural Model as Machine
This book offers an explanation of why scale models are important to the design process. Albert Smith takes the reader through the history and significance of models in architecture from the magic of the Egyptian scale model to the present day. Through this description of the relationship between architecture and the scale model, Smith demonstrates the most effective process between concept and 'machine', between the idea and the final building. The great value of this book is to reveal the nature of the scale model and to unlock the tremendous potential of this design tool as a thinking and communicative advice. His chronological analysis goes on from Egypt through Rome to the relationship between the Greek paradigm scale model and then on to Medieval and Renaissance models. It concludes with the models of the Spanish architect Antonio Gaudi, the Russian Constructivists, the American architect Louis Khan and finally looks at the role of scale models in the present day through the work of the Polish/American architect Daniel Libeskind and the American Frank Gehry.
Advertising and the Transformation of Screen Cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
Biosemiotics
This book presents contexts and associations of the semiotic view in biology, by making a short review of the history of the trends and ideas of biosemiotics, or semiotic biology, in parallel with theoretical biology. Biosemiotics can be defined as the science of signs in living systems. A principal and distinctive characteristic of semiotic biology lies in the understanding that in living, entities do not interact like mechanical bodies, but rather as messages, the pieces of text. This means that the whole determinism is of another type.
From Interaction to Symbol
These and many other questions are addressed in the book within the methodological framework of systems theory and evolutionary psychology."--BOOK JACKET.
The Locus of Meaning
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Handbook of Semiotics
"This is the most systematic discussion of semiotics yet published." —Choice "A bravura performance." —Thomas Sebeok "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General
The Cumulative Book Index
A world list of books in the English language.
Haiku East and West
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Semiotica
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