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Designing Virtual Worlds
This text provides a comprehensive treatment of virtual world design from one of its pioneers. It covers everything from MUDs to MOOs to MMORPGs, from text-based to graphical VWs.
Community Building on the Web
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
Game Thinking
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.
Build Better Products
It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.
Todos, todo
Consumimos noticias en las mismas plataformas sociales que nos avisan de los cumpleaños de nuestros amigos, que a su vez nos reenvían información interesante de medios que ni siquiera conocíamos. ¿Podíamos pensar que estas nuevas rutinas informativas no afectarían al periodismo? Todos, todo. Manual de periodismo, participación y tecnología esboza oportunidades para los futuros comunicadores, desgranando las claves del entorno mediático. Cómo son las narrativas digitales emergentes, cuáles son las técnicas de verificación online o cómo se puede lograr la implicación de una comunidad en torno a un cibermedio son algunas de las cuestiones que se plantean en este libro. Pero además de preguntas, la obra ofrece respuestas, fruto de la observación de los profundos cambios sistémicos en el uso, el consumo y la difusión de información. En un ecosistema saturado, donde TODOS tienen la posibilidad de ser un medio, solo los usos más responsables, creativos y profesionales marcarán la diferencia.
Theatre, Media and National Integration in a Globalising World
Every social change engenders new models and paradigms to manage evolving conflicts. The colonial configuration and post-colonial contradictions, globalising tensions, and local efforts at democratisation and development have escalated the threat of national disintegration in Nigeria. This book shows how the cultural instruments of theatre and media can be used to provide viable options for negotiating the contradictions of the nation-state within the fluxes of global re-configuration. Beyond expanding the literature of how theatre and media have been deployed for differing interventions, the methods and articulation here provide statesmen, politicians and policy makers who want to look for ...
Letterhead + Logo Design 5
The fifth volume in the Letterhead and Logo Design series is a remarkable collection of innovative and effective design work from today's top designers. 300 color images.
Gamification and Consumer Engagement
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.
Web 2.0: User-Generated Content in Online Communities
Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Hertfordshire (School of Management), language: English, abstract: Google paid 1.65bn for the acquisition of Youtube, Rupert Murdochs's News Corp. bought Myspace for 580m, and Holzbrinck fully took over Studivz.net for about 85m, to give just a few examples of recent Web 2.0 deals. What makes these so-called online communities so valuable? The answer to this question may be surprising: The deployed technologies are more or less the same as 6 years ago, but what all these new sites share is a new approach to creating things: "user-generated conte...
Web Techniques
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